Alloy Personal Training franchise
An Alloy Personal Training franchisee operates a facility providing individualized training in small groups. At the end of 2025 there were 129 Alloy Personal Training locations in the US, 128 franchised and 1 company-owned.
- Cost to open
- $272K–$534K
- Franchise fee
- $60,000
- Royalty
- 7% + annual minimum
- Locations, 2025
- 129+116 in 2 yrs
Compare with similar brands Estimate your costs
Company snapshot
- SBA loans
- On the SBA Franchise Directory
From ALLOY PERSONAL TRAINING, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a Alloy Personal Training franchise costs
Opening one facility costs an estimated $272,357 to $534,417. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: ALLOY PERSONAL TRAINING, LLC, 2026 filing, page 23
Alloy Personal Training franchise fee
The franchise fee is $60,000. You pay it when you sign the franchise agreement.
Source: ALLOY PERSONAL TRAINING, LLC, 2026 filing, page 14
Royalty and ongoing fees
| Royalty | 7% of gross sales, paid weekly, with an annual shortfall payment based on minimum sales of $240,000 in year one and $300,000 from year two. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: ALLOY PERSONAL TRAINING, LLC, 2026 filing, page 15
Sales and earnings
Shares figures Alloy Personal Training publishes sales or earnings figures for its locations: 2025 monthly revenue, membership and retention measures, with months-open cohorts distinguished. The full tables, with notes on which locations are counted, are in its filing.
Source: ALLOY PERSONAL TRAINING, LLC, 2026 filing, page 58
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2023 | 30 (+18) | 1 | – |
| 2024 | 77 (+47) | 1 | 1 |
| 2025 | 128 (+51) | 1 | 3 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Source: ALLOY PERSONAL TRAINING, LLC, 2026 filing, page 64
How Alloy Personal Training compares
Of the 12 gym franchises on this site, Alloy Personal Training is the 3rd cheapest to open and the 6th largest by number of locations.
| Measure | Alloy Personal Training | Typical gym |
|---|---|---|
| Cost to open, low end | $272K | $311K |
| Royalty | 7% | 6.5% |
| Closed or left per year | 3.6% | 3.4% |
| Change in franchised locations, 2 yrs | +966.7% | +58.7% |
| Shares earnings figures | Yes | 10 of 12 |
Typical is the median across the 12 brands in gym franchises.
