Most lists of the best franchises to own are written by franchise brokers, who are paid by the brands they recommend, or by the brands themselves. Others rank franchises by total sales, which rewards size rather than how owners do. This ranking uses only what each franchisor is required to report to state regulators every year: how many locations it has, how many opened and closed, and whether it tells buyers what its locations earn. We add one public check of our own, the SBA Franchise Directory.
A brand earns a place by passing all five tests described below, using the three years from 2023 to 2025. The ones that pass are then ordered by how few franchised locations closed, were terminated or weren’t renewed each year, because the rate at which owners leave a system is the closest public measure of how owners are doing. No brand pays to appear, and none can.
The 25 best franchises to own
Christian Brothers Automotive, Nothing Bundt Cakes and Culver's top the list because almost none of their franchised locations closed or left the system over three years, while each kept adding locations. The table gives each brand’s growth in US locations, its yearly exit rate and its cost to open, so you can weigh the record against what you can afford.
| Brand | Growth | Exits/yr | Cost to open |
|---|---|---|---|
| 1. Christian Brothers Automotive$515K–$650K to open | +23% to 326 | none | $515K–$650K |
| 2. Nothing Bundt Cakes$475K–$994K to open | +64% to 779 | under 0.1% | $475K–$994K |
| 3. Culver's$3.41M–$10.3M to open | +17% to 1,041 | under 0.1% | $3.41M–$10.3M |
| 4. Planet Fitness$1.28M–$5.39M to open | +17% to 2,709 | 0.1% | $1.28M–$5.39M |
| 5. Valvoline Instant Oil Change$192K–$3.48M to open | +28% to 2,039 | 0.2% | $192K–$3.48M |
| 6. Domino's$231K–$744K to open | +7.2% to 7,210 | 0.2% | $231K–$744K |
| 7. The Goddard School$1M–$1.5M to open | +11% to 665 | 0.3% | $1M–$1.5M |
| 8. Club Pilates$413K–$1.03M to open | +55% to 1,179 | 0.3% | $413K–$1.03M |
| 9. HOTWORX$289K–$830K to open | +99% to 812 | 0.3% | $289K–$830K |
| 10. Jersey Mike's$436K–$1.16M to open | +35% to 3,227 | 0.3% | $436K–$1.16M |
| 11. Tommy's Express Car Wash$3.48M–$11.8M to open | +102% to 260 | 0.4% | $3.48M–$11.8M |
| 12. Primrose Schools$5.02M–$7.96M to open | +15% to 557 | 0.4% | $5.02M–$7.96M |
| 13. Taco Bell$1.86M–$4.31M to open | +6.4% to 7,998 | 0.4% | $1.86M–$4.31M |
| 14. Panda Express$515K–$3.28M to open | +11% to 2,607 | 0.6% | $515K–$3.28M |
| 15. Soccer Shots$43K–$54K to open | +23% to 336 | 0.7% | $43K–$54K |
| 16. Playa Bowls$282K–$1.06M to open | +128% to 372 | 0.7% | $282K–$1.06M |
| 17. Cold Stone Creamery$391K–$681K to open | +16% to 1,054 | 0.8% | $391K–$681K |
| 18. Lawn Doctor$136K–$164K to open | +8.2% to 675 | 0.9% | $136K–$164K |
| 19. Crumbl$849K–$1.47M to open | +60% to 1,101 | 0.9% | $849K–$1.47M |
| 20. Midas$385K–$940K to open | +3% to 1,000 | 1.0% | $385K–$940K |
| 21. The UPS Store$222K–$606K to open | +7.1% to 5,503 | 1.0% | $222K–$606K |
| 22. Kiddie Academy$590K–$1.01M to open | +19% to 364 | 1.0% | $590K–$1.01M |
| 23. Jiffy Lube$211K–$510K to open | +2% to 2,083 | 1.0% | $211K–$510K |
| 24. Right at Home$94K–$176K to open | +9.2% to 572 | 1.0% | $94K–$176K |
| 25. Chicken Salad Chick$777K–$999K to open | +46% to 326 | 1.0% | $777K–$999K |
A few big names stand out. Taco Bell grew to 7,998 locations while losing only 0.4% of its franchised ones a year, Domino’s did the same at 7,210, and Jersey Mike’s grew 35% with exits at 0.3% a year. Size doesn’t guarantee a place: 17 of the 49 brands here with 1,000 or more US locations either shrank or lost more than 2.6% of their franchised locations a year.
The other brands that passed every test, in the same order:
| Brand | Growth | Exits/yr | Cost to open |
|---|---|---|---|
| 26. Bojangles$2.85M–$3.95M to open | +9.5% to 867 | 1.1% | $2.85M–$3.95M |
| 27. Color Me Mine$219K–$475K to open | +19% to 125 | 1.2% | $219K–$475K |
| 28. Visiting Angels$125K–$171K to open | +1.7% to 541 | 1.2% | $125K–$171K |
| 29. Popeyes$1.22M–$3.92M to open | +9.6% to 3,229 | 1.3% | $1.22M–$3.92M |
| 30. Home Instead$93K–$351K to open | +2.8% to 634 | 1.3% | $93K–$351K |
| 31. Dunkin'$532K–$1.83M to open | +8.2% to 8,780 | 1.4% | $532K–$1.83M |
| 32. Tropical Smoothie Cafe$276K–$771K to open | +38% to 1,651 | 1.4% | $276K–$771K |
| 33. Minuteman Press$139K–$317K to open | +6.9% to 1,039 | 1.5% | $139K–$317K |
| 34. i9 Sports$60K–$70K to open | +34% to 294 | 1.6% | $60K–$70K |
| 35. Shipley Do-Nuts$517K–$855K to open | +17% to 393 | 1.6% | $517K–$855K |
| 36. Jimmy John's$366K–$734K to open | +5.3% to 2,777 | 1.6% | $366K–$734K |
| 37. Penn Station East Coast Subs$441K–$820K to open | +0.9% to 322 | 1.7% | $441K–$820K |
| 38. Papa Johns$281K–$890K to open | +3.6% to 3,294 | 1.7% | $281K–$890K |
| 39. Budget Blinds$101K–$211K to open | +4.4% to 1,355 | 1.8% | $101K–$211K |
| 40. Freddy's Frozen Custard & Steakburgers$855K–$1.3M to open | +27% to 580 | 1.8% | $855K–$1.3M |
| 41. European Wax Center$332K–$777K to open | +11% to 1,047 | 1.9% | $332K–$777K |
| 42. Pet Supplies Plus$520K–$1.82M to open | +10% to 729 | 1.9% | $520K–$1.82M |
| 43. Mathnasium$127K–$166K to open | +9.7% to 1,047 | 2.0% | $127K–$166K |
| 44. Kilwins$485K–$880K to open | +26% to 187 | 2.0% | $485K–$880K |
| 45. Any Lab Test Now$183K–$318K to open | +19% to 254 | 2.0% | $183K–$318K |
| 46. Pizza Ranch$2.31M–$2.99M to open | +3.8% to 219 | 2.1% | $2.31M–$2.99M |
| 47. Qdoba$548K–$1.29M to open | +13% to 827 | 2.1% | $548K–$1.29M |
| 48. Bahama Buck's$540K–$1.19M to open | +3.6% to 116 | 2.1% | $540K–$1.19M |
| 49. Firehouse Subs$405K–$876K to open | +8.8% to 1,291 | 2.2% | $405K–$876K |
| 50. Scooter's Coffee$659K–$1.35M to open | +63% to 906 | 2.2% | $659K–$1.35M |
| 51. Tim Hortons$428K–$3.31M to open | +9% to 693 | 2.3% | $428K–$3.31M |
| 52. Panera Bread$1.34M–$4.57M to open | +5.7% to 2,214 | 2.3% | $1.34M–$4.57M |
| 53. Great Clips$188K–$420K to open | +0.3% to 4,441 | 2.3% | $188K–$420K |
| 54. Marco's Pizza$286K–$811K to open | +11% to 1,184 | 2.5% | $286K–$811K |
| 55. Paul Davis Restoration$299K–$805K to open | +24% to 277 | 2.5% | $299K–$805K |
| 56. Urban Air Adventure Park$2.85M–$5.44M to open | +24% to 206 | 2.5% | $2.85M–$5.44M |
| 57. Mr. Handyman$162K–$215K to open | +16% to 357 | 2.6% | $162K–$215K |
The five tests
Every test is a yes-or-no question, so you can check any brand yourself on its page here. We scored 153 brands whose filings report the same three years of locations, openings and closures. Brands without that record aren’t scored at all, rather than being marked down for missing figures, which is why some large names, McDonald’s among them, aren’t on the list.
| Test | What it asks | Passed |
|---|---|---|
| Grew | More US locations at the end of the three years than at the start | 109 of 153 |
| Few exits | Franchised locations that closed, were terminated or weren't renewed at or below the typical yearly rate (2.6%) | 77 of 153 |
| Shares earnings | Publishes sales or earnings figures for its locations | 141 of 153 |
| SBA listed | On the SBA Franchise Directory, so SBA-backed loans are available | 146 of 153 |
| Proven | At least 100 US locations at the start of the three years | 141 of 153 |
Growth rules out more well-known brands than you might expect: 44 of 153 had fewer US locations at the end of 2025 than at the start of 2023, or the same number. We count franchised and company-run locations together, so a franchisor buying stores back from owners doesn’t look like decline, and selling them to owners doesn’t look like growth. A shrinking system can still be a fine business in the right town, but it means fewer new owners are joining than leaving, and resale values tend to follow.
Exits are franchised locations that closed, had their agreement terminated or weren’t renewed. Locations sold to a new owner or bought back by the franchisor aren’t exits, since the business keeps trading. A brand passes when its yearly exit rate is at or below the typical rate across the brands scored, 2.6% of franchised locations a year. This is the closest thing to a failure rate that every franchisor reports the same way.
Earnings figures are optional. A franchisor may tell buyers what its locations sell or earn, or say nothing; it may not hint at numbers it doesn’t publish. 141 of the brands scored publish some figures. A brand that publishes none leaves you to build a forecast from owner calls alone, which is why it fails this test however good its other numbers are. Our guide to buying a franchise explains how to use those figures and what to ask owners.
SBA listing matters because many franchise buyers borrow, and SBA-backed loans offer some of the longest terms and lowest down payments available. A lender can only make an SBA loan for a brand on the SBA Franchise Directory. Proven means at least 100 US locations at the start of the three years: enough owners to call and enough markets to show the model works beyond its home town.
Best franchises to own by budget
The best franchise for you is one you can afford without stretching. These are the top brands in each band, in ranking order, grouped by the low end of their cost to open, the cheapest version the brand allows. An SBA loan needs at least 10% of the total in cash, and many lenders ask for more. The cost calculator works out the cash, loan and monthly payment for any brand.
Under $150K
- Soccer Shotsfrom $43K
- Lawn Doctorfrom $136K
- Right at Homefrom $94K
- Visiting Angelsfrom $125K
- Home Insteadfrom $93K
- Minuteman Pressfrom $139K
$150K to $500K
- Nothing Bundt Cakesfrom $475K
- Valvoline Instant Oil Changefrom $192K
- Domino'sfrom $231K
- Club Pilatesfrom $413K
- HOTWORXfrom $289K
- Jersey Mike'sfrom $436K
Over $500K
- Christian Brothers Automotivefrom $515K
- Culver'sfrom $3.41M
- Planet Fitnessfrom $1.28M
- The Goddard Schoolfrom $1M
- Tommy's Express Car Washfrom $3.48M
- Primrose Schoolsfrom $5.02M
The cheapest brands that pass every test are almost all service businesses, led by home care, where Right at Home, Visiting Angels and Home Instead all pass. They need an office or a vehicle rather than a kitchen, so most of the cost is working capital to carry you until the client list grows. Between $150K and $500K the list is mostly sandwich shops, pizza, fitness studios and car care; above $500K it is full-size restaurants, early-education schools and car washes, where the building is most of the bill. The UPS Store is one of the few retail brands that passes, from $222K. See the low-cost franchise list for every brand under $100K, passing or not.
Best franchise in each industry
If you already know the kind of business you want, start with the brand that leads its industry on these tests, then compare it with the others in the same list. Industries where no brand passed all five aren’t shown.
A brand can lead more than one industry, since a burger chain that sells frozen custard counts in both. Where only one brand passes, it is worth looking at the near misses in that industry too: a brand that missed a single test may suit you better than the one that passed all five.
Well-known brands that missed one test
Plenty of famous franchises fall just short. Missing one test doesn’t make a brand a bad choice; it tells you which question to press hardest before you buy.
| Brand | Missed | Why |
|---|---|---|
| Five Guys | Shares earnings | publishes no sales or earnings figures |
| Chick-fil-A | SBA listed | not on the SBA Franchise Directory |
| 7 Brew | Proven | 40 US locations three years ago |
| Little Caesars | Shares earnings | publishes no sales or earnings figures |
| Batteries Plus | Few exits | 4.2% of locations exited each year |
| Kumon | Shares earnings | publishes no sales or earnings figures |
| Sonic | Grew | shrank 3.8% over three years |
| Kona Ice | Shares earnings | publishes no sales or earnings figures |
| Servpro | Shares earnings | publishes no sales or earnings figures |
| Seniors Helping Seniors | Few exits | 5.3% of locations exited each year |
| Crunch Fitness | Few exits | 3.1% of locations exited each year |
| Jack in the Box | Grew | shrank 2% over three years |
Five Guys grew and rarely loses owners, but it publishes no sales figures, so you would have to piece together what a restaurant makes from owner calls. Little Caesars, Kumon and Kona Ice miss for the same reason. Chick-fil-A passes everything except the SBA test, and for a different reason: its Operators don’t buy the restaurant at all. The company finds the site and builds it, and the Operator pays a $10K fee and a share of sales and profit instead, so there is nothing for an SBA loan to finance.
Some of the biggest names miss more than one test. Subway, still the largest franchise in the country, shrank 8.8% over the three years and lost 4.6% of its franchised locations a year, and it publishes no earnings figures. The growth rankings show which other large systems are shrinking.
How to choose the best franchise for you
A ranking can narrow thousands of brands to a few dozen with a clean record. Choosing between those is personal. Start with the money: the cash you can put in, the loan you can carry, and how long you can go without a salary while the business ramps up. That alone rules out most restaurants for most first-time buyers. Then think about the work. A sandwich shop is a daily operations job with a large staff; a home-care franchise is a sales and hiring job; a kids’ sports program is mostly evenings and weekends. Pick the kind of day you want to have.
Then test the brand. Call at least ten current owners, and a few former ones, from the owner lists every franchisor must give you. Ask what they earned in their second and third years, how long it took to break even, what the franchisor does well and what they would change. Compare their answers with the brand’s published earnings figures. Check that there is open territory where you want to be, and how close the nearest location is.
Finally, line up your shortlist side by side. The compare tool shows cost, fees, royalties and three years of locations for up to four brands, and the franchise finder lets you filter every brand by budget, industry and SBA listing. If you are buying for the first time, read how to buy a franchise before you sign anything.
Questions
What is the most successful franchise to own?
It depends on what you mean by success. By our tests, Christian Brothers Automotive has the cleanest record: it grew and almost no franchised locations closed or left over three years. By size, Subway and McDonald's are the biggest. Neither measure tells you what a new owner in your town will earn.
What is the easiest franchise to own?
Usually a service business with no storefront, few employees and a low cost to open, such as lawn care, home care or a kids' sports program. Soccer Shots, Lawn Doctor and Right at Home pass all five tests and start under $150K. Easy to open is not the same as easy to run: service franchises depend on you selling every week.
Are franchises a good investment?
They can be, but a franchise is a job you buy as much as an investment. You pay a fee and a royalty for a proven system, which lowers the risk of a new business without removing it. Returns vary widely between owners of the same brand, so judge one by talking to its current and former owners, not by its national ranking.
Which franchises have the lowest failure rate?
Among brands with at least 100 US locations in 2023, Christian Brothers Automotive, Nothing Bundt Cakes, Culver's and Planet Fitness had the fewest franchised locations close, end or not renew from 2023 to 2025. A typical brand lost about 2.6% of its franchised locations a year.














