Crumbl franchise
Crumbl is a cookie bakery with a weekly rotating menu of oversized cookies, sold in pink boxes for carryout, delivery and catering. Bakeries are built around an open kitchen where customers can watch cookies being made. At the end of 2025 there were 1,101 Crumbl locations in the US, all franchised.
- Cost to open
- $849K–$1.47M
- Franchise fee
- $50,000
- Royalty
- 8%
- Locations, 2025
- 1,101+412 in 3 yrs
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Company snapshot
- Franchisor based in
- Provo, Utah
- Agreement length
- 10 years
- Territory
- Protected territory
- Financing
- None offered
From Crumbl Franchising, LLC’s 2026 filing.
How much a Crumbl franchise costs
Opening one Crumbl bakery costs an estimated $848,566 to $1,472,533. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Crumbl Franchising, LLC, 2026 filing, page 29
Crumbl franchise fee
The franchise fee is $50,000, per bakery. You pay it when you sign the franchise agreement.
Source: Crumbl Franchising, LLC, 2026 filing, page 15
Royalty and ongoing fees
| Royalty | 8% of gross sales, paid weekly. |
|---|---|
| Brand or marketing fund | 2% of gross sales to the marketing fund, paid weekly. |
Source: Crumbl Franchising, LLC, 2026 filing, page 16
Sales and earnings
Shares figures Crumbl publishes sales or earnings figures for its locations: 776 franchised bakeries open all of 2025 averaged $1,139,162 in gross sales (median $1,093,071). The full tables, with notes on which locations are counted, are in its filing.
Source: Crumbl Franchising, LLC, 2026 filing, page 70
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2023 | 970 (+281) | 2 | 7 |
| 2024 | 1,058 (+88) | 1 | 12 |
| 2025 | 1,101 (+43) | 0 | 9 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
Source: Crumbl Franchising, LLC, 2026 filing, page 72
How Crumbl compares
Of the 8 bakery franchises on this site, Crumbl is the 7th cheapest to open and the 4th largest by number of locations.
| Measure | Crumbl | Typical bakery |
|---|---|---|
| Cost to open, low end | $849K | $496K |
| Royalty | 8% | 6% |
| Closed or left per year | 1% | 2.1% |
| Change in franchised locations, 3 yrs | +59.8% | +23.8% |
| Shares earnings figures | Yes | 8 of 8 |
Typical is the median across the 8 brands in bakery franchises.
Other bakery franchises
Crumbl franchise questions
Does Crumbl help with financing?
No. Crumbl does not offer financing or guarantee loans or leases, so buyers arrange their own, usually a bank or SBA loan.
Do Crumbl franchisees get a protected territory?
Yes. Crumbl assigns a protected territory where it won't open or license another location while you meet the agreement's terms.
How long is a Crumbl franchise agreement?
The initial term is 10 years. Renewal is usually possible if you're in good standing, often for a fee and a remodel.
Is Crumbl growing or shrinking?
Over the last 3 years 440 franchised locations opened and 28 closed or left, a net change of +59.8%. About 1% of locations closed or left each year. That is below the 2.1% typical for bakery franchises.
How does Crumbl compare with other bakery franchises?
Of the 8 bakery franchises here, Crumbl is the 7th cheapest to open (low end $849K against a $496K median) and the 4th largest by number of locations. Its 8% royalty is above the 6% median.
Does Crumbl say how much franchisees make?
Yes: 776 franchised bakeries open all of 2025 averaged $1,139,162 in gross sales (median $1,093,071). Your results can differ; the filing explains which locations are counted.
Where is Crumbl based?
Crumbl Franchising, LLC is based in Provo, Utah.