Big Frog franchise
A Big Frog franchisee operates a custom apparel printing business. At the end of 2025 there were 72 Big Frog locations in the US, all franchised.
- Cost to open
- $158K–$376K
- Franchise fee
- $60,000
- Royalty
- 6% or $1,200/mo
- Locations, 2025
- 72−3 in 3 yrs
Compare with similar brands Estimate your costs
Company snapshot
- SBA loans
- Not on the SBA Franchise Directory
From BIG FROG CUSTOM T-SHIRTS INC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a Big Frog franchise costs
Opening one standard franchise costs an estimated $157,952 to $375,768. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: BIG FROG CUSTOM T-SHIRTS INC, 2026 filing, page 13
Big Frog franchise fee
The franchise fee is $60,000. You pay it when you sign the franchise agreement.
Source: BIG FROG CUSTOM T-SHIRTS INC, 2026 filing, page 8
Royalty and ongoing fees
| Royalty | 6% of gross sales for the first six months; thereafter the greater of 6% of gross sales or $1,200 per month. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: BIG FROG CUSTOM T-SHIRTS INC, 2026 filing, page 9
Sales and earnings
Shares figures Big Frog publishes sales or earnings figures for its locations: historical financial and operating measures for qualifying stores open at least 12 months as of December 31, 2025. The full tables, with notes on which locations are counted, are in its filing.
Source: BIG FROG CUSTOM T-SHIRTS INC, 2026 filing, page 35
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2023 | 73 (−2) | 0 | 3 |
| 2024 | 74 (+1) | 0 | 4 |
| 2025 | 72 (−2) | 0 | 8 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Source: BIG FROG CUSTOM T-SHIRTS INC, 2026 filing, page 40
How Big Frog compares
Of the 6 printing franchises on this site, Big Frog is the 2nd cheapest to open and the smallest by number of locations.
| Measure | Big Frog | Typical printing |
|---|---|---|
| Cost to open, low end | $158K | $231K |
| Royalty | 6% | 6% |
| Closed or left per year | 6.8% | 2.6% |
| Change in franchised locations, 3 yrs | −4% | +2.4% |
| Shares earnings figures | Yes | 6 of 6 |
Typical is the median across the 6 brands in printing franchises.
