Clean Your Dirty Face franchise
A Clean Your Dirty Face franchisee operates a facial bar offering facials, related beauty services and retail products. At the end of 2025 there were 32 Clean Your Dirty Face locations in the US, all franchised.
- Cost to open
- $132K–$334K
- Franchise fee
- $50,000
- Royalty
- 5%
- Locations, 2025
- 32+18 in 3 yrs
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Company snapshot
- SBA loans
- Not on the SBA Franchise Directory
From Mud Franchising, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a Clean Your Dirty Face franchise costs
Opening one facial bar costs an estimated $131,797 to $333,847. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Mud Franchising, LLC, 2026 filing, page 17
Clean Your Dirty Face franchise fee
The franchise fee is $50,000. You pay it when you sign the franchise agreement.
Source: Mud Franchising, LLC, 2026 filing, page 10
Royalty and ongoing fees
| Royalty | 5% of gross sales. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Mud Franchising, LLC, 2026 filing, page 11
Sales and earnings
Shares figures Clean Your Dirty Face publishes sales or earnings figures for its locations: Sales cover qualifying franchised studios open for the full 2025 reporting period.. The full tables, with notes on which locations are counted, are in its filing.
Source: Mud Franchising, LLC, 2026 filing, page 49
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2023 | 22 (+8) | 1 | 1 |
| 2024 | 26 (+4) | 1 | 0 |
| 2025 | 32 (+6) | 0 | 1 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Source: Mud Franchising, LLC, 2026 filing, page 53
How Clean Your Dirty Face compares
Of the 22 salon franchises on this site, Clean Your Dirty Face is the 3rd cheapest to open and the 18th largest by number of locations.
| Measure | Clean Your Dirty Face | Typical salon |
|---|---|---|
| Cost to open, low end | $132K | $313K |
| Royalty | 5% | 6% |
| Closed or left per year | 3.7% | 2.2% |
| Change in franchised locations, 3 yrs | +128.6% | +23% |
| Shares earnings figures | Yes | 19 of 22 |
Typical is the median across the 22 brands in salon franchises.
