Comfort franchise
A Comfort franchisee operates a Comfort Inn, Comfort Suites or Comfort Inn & Suites hotel. At the end of 2025 there were 1,643 Comfort locations in the US, all franchised.
- Cost to open
- $823K–$3.34M
- Franchise fee
- $50,000
- Royalty
- 6% of room revenue
- Locations, 2025
- 1,643
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Company snapshot
- SBA loans
- On the SBA Franchise Directory
From CHOICE HOTELS INTERNATIONAL INC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a Comfort franchise costs
Opening conversion of an existing 80-room hotel costs an estimated $822,951 to $3,335,295. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: CHOICE HOTELS INTERNATIONAL INC, 2026 filing, page 49
Comfort franchise fee
The franchise fee is $50,000, $500 per room with a $50,000 minimum for a new franchise. Transfers and renewals have separate terms.. You pay it when you sign the franchise agreement.
Source: CHOICE HOTELS INTERNATIONAL INC, 2026 filing, page 30
Royalty and ongoing fees
| Royalty | 6% of gross room revenues. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: CHOICE HOTELS INTERNATIONAL INC, 2026 filing, page 33
Sales and earnings
Shares figures Comfort publishes sales or earnings figures for its locations: Performance information covers qualifying US franchised hotels across the Comfort family.. The full tables, with notes on which locations are counted, are in its filing.
Source: CHOICE HOTELS INTERNATIONAL INC, 2026 filing, page 90
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2023 | 1,664 (+9) | 0 |
| 2024 | 1,663 (−1) | 0 |
| 2025 | 1,643 (−20) | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Source: CHOICE HOTELS INTERNATIONAL INC, 2026 filing, page 95
