Counselor Realty franchise
A Counselor Realty franchisee operates a residential and commercial real estate brokerage. At the end of 2025 there were 10 Counselor Realty locations in the US, 5 franchised and 5 company-owned.
- Cost to open
- $23K–$106K
- Franchise fee
- $8K–$15K
- Royalty
- $32–$53/agent/month
- Locations, 2025
- 10−2 in 3 yrs
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Company snapshot
- SBA loans
- Not on the SBA Franchise Directory
From COUNSELOR REALTY FRANCHISING INC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a Counselor Realty franchise costs
Opening one brokerage costs an estimated $22,850 to $105,700. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: COUNSELOR REALTY FRANCHISING INC, 2026 filing, page 14
Counselor Realty franchise fee
The franchise fee is $7,500 to $15,000, $7,500 below 10,000 territory population; $15,000 for 10,000 or more.. You pay it when you sign the franchise agreement.
Source: COUNSELOR REALTY FRANCHISING INC, 2026 filing, page 9
Royalty and ongoing fees
| Royalty | Monthly continuing agent fees of $32–$53 per licensed agent; separate advertising and website fees apply. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: COUNSELOR REALTY FRANCHISING INC, 2026 filing, page 10
Sales and earnings
No figures Counselor Realty does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: COUNSELOR REALTY FRANCHISING INC, 2026 filing, page 29
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2023 | 5 (−2) | 6 | 2 |
| 2024 | 5 (0) | 6 | 0 |
| 2025 | 5 (0) | 5 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Source: COUNSELOR REALTY FRANCHISING INC, 2026 filing, page 30
How Counselor Realty compares
Of the 14 real estate franchises on this site, Counselor Realty is the 2nd cheapest to open and the smallest by number of locations.
| Measure | Counselor Realty | Typical real estate |
|---|---|---|
| Cost to open, low end | $23K | $56K |
| Closed or left per year | 9.5% | 3.7% |
| Change in franchised locations, 3 yrs | −28.6% | +24.2% |
| Shares earnings figures | No | 6 of 14 |
Typical is the median across the 14 brands in real estate franchises.
