Fleet Feet franchise
A Fleet Feet franchisee operates a retail store selling running and fitness merchandise, training programs and services. At the end of 2025 there were 283 Fleet Feet locations in the US, 197 franchised and 86 company-owned.
- Cost to open
- $352K–$652K
- Franchise fee
- $45,000
- Royalty
- 4%
- Locations, 2025
- 283+30 in 3 yrs
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Company snapshot
- SBA loans
- On the SBA Franchise Directory
From FLEET FEET INCORPORATED’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a Fleet Feet franchise costs
Opening one Fleet Feet costs an estimated $352,000 to $651,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: FLEET FEET INCORPORATED, 2026 filing, page 26
Fleet Feet franchise fee
The franchise fee is $45,000. You pay it when you sign the franchise agreement.
Source: FLEET FEET INCORPORATED, 2026 filing, page 17
Royalty and ongoing fees
| Royalty | 4% of gross sales, paid monthly. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: FLEET FEET INCORPORATED, 2026 filing, page 19
Sales and earnings
Shares figures Fleet Feet publishes sales or earnings figures for its locations: historical franchised and affiliate-owned store results, with affiliate stores treated as company-owned. The full tables, with notes on which locations are counted, are in its filing.
Source: FLEET FEET INCORPORATED, 2026 filing, page 59
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2023 | 183 (+16) | 86 | 1 |
| 2024 | 192 (+9) | 83 | 1 |
| 2025 | 197 (+5) | 86 | 7 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Fleet Feet passes all five tests on our list of the best franchises to own and ranks number 33.
Source: FLEET FEET INCORPORATED, 2026 filing, page 62
How Fleet Feet compares
Of the 17 sports franchises on this site, Fleet Feet is the 8th cheapest to open and the 3rd largest by number of locations.
| Measure | Fleet Feet | Typical sports |
|---|---|---|
| Cost to open, low end | $352K | $402K |
| Royalty | 4% | 7% |
| Closed or left per year | 1.6% | 1.4% |
| Change in franchised locations, 3 yrs | +18% | +96.2% |
| Shares earnings figures | Yes | 14 of 17 |
Typical is the median across the 17 brands in sports franchises.
