Hyatt Place franchise
An upscale select-service hotel operating under the Hyatt Place brand. At the end of 2025 there were 347 Hyatt Place locations in the US, 322 franchised and 25 company-owned.
- Cost to open
- $23.4M–$29.9M
- Franchise fee
- $75,000
- Royalty
- 5% of room revenue
- Locations, 2025
- 347+13 in 3 yrs
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Company snapshot
- SBA loans
- On the SBA Franchise Directory
From HYATT PLACE FRANCHISING LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a Hyatt Place franchise costs
Opening New hotel costs an estimated $23,431,820 to $29,885,898. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: HYATT PLACE FRANCHISING LLC, 2026 filing, page 39
Hyatt Place franchise fee
The franchise fee is $75,000, Base new-development application fee; add $500 per room above 150.. You pay it when you sign the franchise agreement.
Source: HYATT PLACE FRANCHISING LLC, 2026 filing, page 15
Royalty and ongoing fees
| Royalty | 5% of gross room revenue. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: HYATT PLACE FRANCHISING LLC, 2026 filing, page 20
Sales and earnings
Shares figures Hyatt Place publishes sales or earnings figures for its locations: The earnings disclosure covers hotels in the United States and Canada.. The full tables, with notes on which locations are counted, are in its filing.
Source: HYATT PLACE FRANCHISING LLC, 2026 filing, page 83
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2023 | 317 (+8) | 24 | 3 |
| 2024 | 318 (+1) | 24 | 2 |
| 2025 | 322 (+4) | 25 | 3 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Hyatt Place passes all five tests on our list of the best franchises to own and ranks number 21.
Source: HYATT PLACE FRANCHISING LLC, 2026 filing, page 91
