Mason’s Famous Lobster Rolls franchise
A Mason’s Famous Lobster Rolls franchisee operates a fast-casual restaurant serving lobster rolls, soups and salads. At the end of 2025 there were 34 Mason’s Famous Lobster Rolls locations in the US, 29 franchised and 5 company-owned.
- Cost to open
- $250K–$655K
- Franchise fee
- $35,000
- Royalty
- 5%
- Locations, 2025
- 34+9 in 3 yrs
Compare with similar brands Estimate your costs
Company snapshot
- SBA loans
- Not on the SBA Franchise Directory
From Mason's Lobster Franchising, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a Mason’s Famous Lobster Rolls franchise costs
Opening one restaurant costs an estimated $250,050 to $655,050. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Mason's Lobster Franchising, LLC, 2026 filing, page 20
Mason’s Famous Lobster Rolls franchise fee
The franchise fee is $35,000. You pay it when you sign the franchise agreement.
Source: Mason's Lobster Franchising, LLC, 2026 filing, page 12
Royalty and ongoing fees
| Royalty | 5% of gross sales, paid weekly. Where law bars royalties on alcohol sales, the rate on other sales adjusts to preserve the equivalent fee. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Mason's Lobster Franchising, LLC, 2026 filing, page 14
Sales and earnings
Shares figures Mason’s Famous Lobster Rolls publishes sales or earnings figures for its locations: historical restaurant results with company-owned and franchised cohorts distinguished. The full tables, with notes on which locations are counted, are in its filing.
Source: Mason's Lobster Franchising, LLC, 2026 filing, page 51
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2023 | 25 (+5) | 3 | 0 |
| 2024 | 28 (+3) | 4 | 3 |
| 2025 | 29 (+1) | 5 | 6 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Source: Mason's Lobster Franchising, LLC, 2026 filing, page 55
How Mason’s Famous Lobster Rolls compares
Of the 126 restaurant franchises on this site, Mason’s Famous Lobster Rolls is the 21st cheapest to open and the 89th largest by number of locations.
| Measure | Mason’s Famous Lobster Rolls | Typical restaurant |
|---|---|---|
| Cost to open, low end | $250K | $484K |
| Royalty | 5% | 5% |
| Closed or left per year | 11.1% | 3.6% |
| Change in franchised locations, 3 yrs | +45% | +6.3% |
| Shares earnings figures | Yes | 92 of 126 |
Typical is the median across the 126 brands in restaurant franchises.
