Phở Hòa franchise
A Phở Hòa franchisee operates a Vietnamese restaurant serving noodle soups and plate dishes. At the end of 2025 there were 17 Phở Hòa locations in the US, 15 franchised and 2 company-owned.
- Cost to open
- $395K–$769K
- Franchise fee
- $30,000
- Royalty
- 4%
- Locations, 2025
- 17
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Company snapshot
- SBA loans
- On the SBA Franchise Directory
From SOUTH BAY SOUP CORPORATION’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a Phở Hòa franchise costs
Opening one restaurant costs an estimated $395,115 to $769,327. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: SOUTH BAY SOUP CORPORATION, 2026 filing, page 20
Phở Hòa franchise fee
The franchise fee is $30,000. You pay it when you sign the franchise agreement.
Source: SOUTH BAY SOUP CORPORATION, 2026 filing, page 11
Royalty and ongoing fees
| Royalty | 4% of gross sales, paid monthly. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: SOUTH BAY SOUP CORPORATION, 2026 filing, page 13
Sales and earnings
No figures Phở Hòa does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: SOUTH BAY SOUP CORPORATION, 2026 filing, page 50
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2023 | 17 (−1) | 3 |
| 2024 | 14 (−3) | 3 |
| 2025 | 15 (+1) | 2 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Source: SOUTH BAY SOUP CORPORATION, 2026 filing, page 50
How Phở Hòa compares
Of the 126 restaurant franchises on this site, Phở Hòa is the 49th cheapest to open and the 101st largest by number of locations.
| Measure | Phở Hòa | Typical restaurant |
|---|---|---|
| Cost to open, low end | $395K | $484K |
| Royalty | 4% | 5% |
| Change in franchised locations, 0 yrs | −16.7% | +6.3% |
| Shares earnings figures | No | 92 of 126 |
Typical is the median across the 126 brands in restaurant franchises.
