Trua Senior Living Locators franchise
A Trua Senior Living Locators franchisee helps older adults and their families find senior living accommodations. At the end of 2025 there were 5 Trua Senior Living Locators locations in the US, 4 franchised and 1 company-owned.
- Cost to open
- $73K–$119K
- Franchise fee
- $52,500
- Royalty
- 8% + minimum
- Locations, 2025
- 5+4 in 3 yrs
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Company snapshot
- SBA loans
- On the SBA Franchise Directory
From Senior Living Locators Franchising, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a Trua Senior Living Locators franchise costs
Opening one territory costs an estimated $73,150 to $119,095. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Senior Living Locators Franchising, LLC, 2026 filing, page 17
Trua Senior Living Locators franchise fee
The franchise fee is $52,500. You pay it when you sign the franchise agreement.
Source: Senior Living Locators Franchising, LLC, 2026 filing, page 10
Royalty and ongoing fees
| Royalty | 8% of gross sales, subject to minimum monthly royalties. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Senior Living Locators Franchising, LLC, 2026 filing, page 11
Sales and earnings
Shares figures Trua Senior Living Locators publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Senior Living Locators Franchising, LLC, 2026 filing, page 38
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2023 | 0 (0) | 1 | 0 |
| 2024 | 1 (+1) | 1 | 0 |
| 2025 | 4 (+3) | 1 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Trua Senior Living Locators passes four of the five tests on our list of the best franchises to own; it had fewer than 100 US locations three years ago.
Source: Senior Living Locators Franchising, LLC, 2026 filing, page 42
How Trua Senior Living Locators compares
Of the 23 home care franchises on this site, Trua Senior Living Locators is the 2nd cheapest to open and the 21st largest by number of locations.
| Measure | Trua Senior Living Locators | Typical home care |
|---|---|---|
| Cost to open, low end | $73K | $104K |
| Royalty | 8% | 5% |
| Closed or left per year | 0% | 5.3% |
| Shares earnings figures | Yes | 22 of 23 |
Typical is the median across the 23 brands in home care franchises.
