Coldwell Banker franchise
A residential real estate brokerage operating under the Coldwell Banker brand. At the end of 2025 there were 1,781 Coldwell Banker locations in the US, 1,297 franchised and 484 company-owned.
- Cost to open
- $34K–$334K
- Franchise fee
- $25,000
- Royalty
- Starts at 5.5%; tier discounts
- Locations, 2025
- 1,781−91 in 3 yrs
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Company snapshot
- SBA loans
- Not on the SBA Franchise Directory
From COLDWELL BANKER REAL ESTATE LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a Coldwell Banker franchise costs
Opening Main office costs an estimated $33,970 to $334,475. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: COLDWELL BANKER REAL ESTATE LLC, 2026 filing, page 38
Coldwell Banker franchise fee
The franchise fee is $25,000, The stated $25,000 main-office fee is waived under the current sales incentive program.. You pay it when you sign the franchise agreement.
Source: COLDWELL BANKER REAL ESTATE LLC, 2026 filing, page 30
Royalty and ongoing fees
| Royalty | Starts at 5.5% of gross revenue each calendar year; incremental revenue may qualify for lower rates. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: COLDWELL BANKER REAL ESTATE LLC, 2026 filing, page 31
Sales and earnings
No figures Coldwell Banker does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: COLDWELL BANKER REAL ESTATE LLC, 2026 filing, page 73
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2023 | 1,351 (−37) | 549 | 82 |
| 2024 | 1,309 (−42) | 505 | 76 |
| 2025 | 1,297 (−12) | 484 | 58 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Source: COLDWELL BANKER REAL ESTATE LLC, 2026 filing, page 74
How Coldwell Banker compares
Of the 20 real estate franchises on this site, Coldwell Banker is the 3rd cheapest to open and the largest by number of locations.
| Measure | Coldwell Banker | Typical real estate |
|---|---|---|
| Cost to open, low end | $34K | $45K |
| Closed or left per year | 5.3% | 4.7% |
| Change in franchised locations, 3 yrs | −6.6% | +0.7% |
| Shares earnings figures | No | 8 of 20 |
Typical is the median across the 20 brands in real estate franchises.
