Set the Stage franchise
A Set the Stage franchisee stages homes, provides interior design services, and sells or rents furniture and decor. At the end of 2025 there were 114 Set the Stage locations in the US, 113 franchised and 1 company-owned.
- Cost to open
- $204K–$261K
- Franchise fee
- $59,500
- Royalty
- 6% + minimum
- Locations, 2025
- 114+112 in 3 yrs
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Company snapshot
- SBA loans
- On the SBA Franchise Directory
From Set the Stage, Inc’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a Set the Stage franchise costs
Opening one business costs an estimated $204,150 to $261,345. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Set the Stage, Inc, 2026 filing, page 19
Set the Stage franchise fee
The franchise fee is $59,500. You pay it when you sign the franchise agreement.
Source: Set the Stage, Inc, 2026 filing, page 12
Royalty and ongoing fees
| Royalty | 6% of gross revenues, subject to minimum royalties. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Set the Stage, Inc, 2026 filing, page 14
Sales and earnings
Shares figures Set the Stage publishes sales or earnings figures for its locations: 2025 results for an affiliate-owned operation and 48 full-year franchise locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Set the Stage, Inc, 2026 filing, page 41
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2023 | 11 (+10) | 1 | 0 |
| 2024 | 48 (+37) | 1 | 0 |
| 2025 | 113 (+65) | 1 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Set the Stage passes four of the five tests on our list of the best franchises to own; it had fewer than 100 US locations three years ago.
Source: Set the Stage, Inc, 2026 filing, page 43
How Set the Stage compares
Of the 9 real estate franchises on this site, Set the Stage is the most expensive to open and the 5th largest by number of locations.
| Measure | Set the Stage | Typical real estate |
|---|---|---|
| Cost to open, low end | $204K | $37K |
| Royalty | 6% | 6% |
| Closed or left per year | 0% | 3.7% |
| Change in franchised locations, 3 yrs | +11200% | +0.1% |
| Shares earnings figures | Yes | 3 of 9 |
Typical is the median across the 9 brands in real estate franchises.
