Discover Strength franchise
A Discover Strength franchisee runs a studio offering one-to-one and small-group strength training. At the end of 2025 there were 34 Discover Strength locations in the US, 25 franchised and 9 company-owned.
- Cost to open
- $529K–$870K
- Franchise fee
- $58,000
- Royalty
- 6%
- Locations, 2025
- 34+22 in 3 yrs
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Company snapshot
- SBA loans
- On the SBA Franchise Directory
From DISCOVER STRENGTH FRANCHISING LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a Discover Strength franchise costs
Opening one Discover Strength costs an estimated $529,000 to $870,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: DISCOVER STRENGTH FRANCHISING LLC, 2026 filing, page 15
Discover Strength franchise fee
The franchise fee is $58,000. You pay it when you sign the franchise agreement.
Source: DISCOVER STRENGTH FRANCHISING LLC, 2026 filing, page 10
Royalty and ongoing fees
| Royalty | 6% of gross sales, paid monthly; reciprocity payments can also apply when clients use another studio. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: DISCOVER STRENGTH FRANCHISING LLC, 2026 filing, page 11
Sales and earnings
Shares figures Discover Strength publishes sales or earnings figures for its locations: historical performance of eligible franchised and predecessor-operated studios open for the full 2025 reporting period. The full tables, with notes on which locations are counted, are in its filing.
Source: DISCOVER STRENGTH FRANCHISING LLC, 2026 filing, page 35
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2023 | 8 (+5) | 6 | 0 |
| 2024 | 14 (+6) | 8 | 0 |
| 2025 | 25 (+11) | 9 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Discover Strength passes four of the five tests on our list of the best franchises to own; it had fewer than 100 US locations three years ago.
Source: DISCOVER STRENGTH FRANCHISING LLC, 2026 filing, page 38
How Discover Strength compares
Of the 12 gym franchises on this site, Discover Strength is the 8th cheapest to open and the 9th largest by number of locations.
| Measure | Discover Strength | Typical gym |
|---|---|---|
| Cost to open, low end | $529K | $311K |
| Royalty | 6% | 6.5% |
| Closed or left per year | 0% | 3.4% |
| Change in franchised locations, 3 yrs | +733.3% | +58.7% |
| Shares earnings figures | Yes | 10 of 12 |
Typical is the median across the 12 brands in gym franchises.
