Ellie Mental Health franchise

An Ellie Mental Health franchisee operates an outpatient counseling and therapy clinic staffed by licensed professionals. At the end of 2025 there were 249 Ellie Mental Health locations in the US, all franchised.

Cost to open: $189K–$445K
Franchise fee: $60,000
Royalty: Capped clinician fees
Locations, 2025: 249+213 in 3 yrs

Company snapshot

SBA loans: On the SBA Franchise Directory

From ELLIE FAM LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.

How much a Ellie Mental Health franchise costs

Opening new clinic costs an estimated $189,467 to $445,018. That covers the franchise fee and everything else needed to open, through the first months of working capital.

Source: ELLIE FAM LLC, 2026 filing, page 32

Ellie Mental Health franchise fee

The franchise fee is $60,000. You pay it when you sign the franchise agreement.

Source: ELLIE FAM LLC, 2026 filing, page 22

Royalty and ongoing fees

Royalty	Clinician and prescriber system fees are each 7.5% of collected revenue, reduced to 3.95% in specified states, capped at $1,000 per clinician and $3,000 per prescriber per month.

The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.

Source: ELLIE FAM LLC, 2026 filing, page 24

Sales and earnings

Shares figures Ellie Mental Health publishes sales or earnings figures for its locations: Results cover franchised clinics; former company clinics sold and rebranded in 2025 are excluded.. The full tables, with notes on which locations are counted, are in its filing.

Source: ELLIE FAM LLC, 2026 filing, page 66