Hand & Stone Massage and Facial Spa franchise
A spa providing massage, facial and related skincare services. At the end of 2025 there were 615 Hand & Stone Massage and Facial Spa locations in the US, 600 franchised and 15 company-owned.
- Cost to open
- $321K–$865K
- Franchise fee
- $49,500
- Royalty
- 6% of gross sales
- Locations, 2025
- 615+113 in 3 yrs
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Company snapshot
- SBA loans
- On the SBA Franchise Directory
From HAND AND STONE FRANCHISE, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a Hand & Stone Massage and Facial Spa franchise costs
Opening New franchise costs an estimated $320,891 to $864,729. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: HAND AND STONE FRANCHISE, LLC, 2026 filing, page 22
Hand & Stone Massage and Facial Spa franchise fee
The franchise fee is $49,500. You pay it when you sign the franchise agreement.
Source: HAND AND STONE FRANCHISE, LLC, 2026 filing, page 14
Royalty and ongoing fees
| Royalty | 6% of gross sales. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: HAND AND STONE FRANCHISE, LLC, 2026 filing, page 15
Sales and earnings
Shares figures Hand & Stone Massage and Facial Spa publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: HAND AND STONE FRANCHISE, LLC, 2026 filing, page 54
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2023 | 527 (+40) | 15 | 3 |
| 2024 | 580 (+53) | 15 | 2 |
| 2025 | 600 (+20) | 15 | 5 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Hand & Stone Massage and Facial Spa passes all five tests on our list of the best franchises to own and ranks number 16.
Source: HAND AND STONE FRANCHISE, LLC, 2026 filing, page 68
How Hand & Stone Massage and Facial Spa compares
Of the 7 massage franchises on this site, Hand & Stone Massage and Facial Spa is the 2nd cheapest to open and the 3rd largest by number of locations.
| Measure | Hand & Stone Massage and Facial Spa | Typical massage |
|---|---|---|
| Cost to open, low end | $321K | $516K |
| Royalty | 6% | 6% |
| Closed or left per year | 0.6% | 2.9% |
| Change in franchised locations, 3 yrs | +23.2% | +21.9% |
| Shares earnings figures | Yes | 7 of 7 |
Typical is the median across the 7 brands in massage franchises.
