MassageLuXe franchise
MassageLuXe runs massage and skin care spas offering massages, facials and other treatments, mostly through monthly memberships. At the end of 2024 there were 92 MassageLuXe locations in the US, all franchised.
- Cost to open
- $571K–$799K
- Franchise fee
- $42,500
- Royalty
- 6%
- Locations, 2024
- 92+23 in 3 yrs
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Company snapshot
- Franchising since
- 2008
- Franchisor based in
- Chesterfield, Missouri
- Time to open
- Must open within 1 year of signing
- Agreement length
- 10 years
- Territory
- Protected territory, usually a 3-mile radius
- Financing
- None offered
From Massage LuXe International, LLC’s 2025 filing.
How much a MassageLuXe franchise costs
Opening one MassageLuXe spa costs an estimated $570,900 to $799,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Massage LuXe International, LLC, 2025 filing, page 17
MassageLuXe franchise fee
The franchise fee is $42,500, $32,500 for each additional spa. You pay it when you sign the franchise agreement.
Source: Massage LuXe International, LLC, 2025 filing, page 12
Royalty and ongoing fees
| Royalty | 5% of gross revenue for the first 12 months after opening, then 6%. |
|---|---|
| Brand or marketing fund | 1% of gross sales |
Source: Massage LuXe International, LLC, 2025 filing, page 13
Sales and earnings
Shares figures MassageLuXe publishes sales or earnings figures for its locations: it reports 2024 average gross revenue, prospect visits and new members for 86 franchised spas. The full tables, with notes on which locations are counted, are in its filing.
Source: Massage LuXe International, LLC, 2025 filing, page 37
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2022 | 75 (+6) | 0 | 1 |
| 2023 | 86 (+11) | 0 | 0 |
| 2024 | 92 (+6) | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
Source: Massage LuXe International, LLC, 2025 filing, page 56
How MassageLuXe compares
Of the 6 massage franchises on this site, MassageLuXe is the 4th cheapest to open and the smallest by number of locations.
| Measure | MassageLuXe | Typical massage |
|---|---|---|
| Cost to open, low end | $571K | $543K |
| Royalty | 6% | 6% |
| Closed or left per year | 0.5% | 3.1% |
| Change in franchised locations, 3 yrs | +33.3% | +9.5% |
| Shares earnings figures | Yes | 6 of 6 |
Typical is the median across the 6 brands in massage franchises.
Other massage franchises
MassageLuXe franchise questions
How long does it take to open a MassageLuXe?
Must open within 1 year of signing, according to MassageLuXe's 2025 filing. Finding a site, permits and build-out are what usually stretch it.
Does MassageLuXe help with financing?
No. MassageLuXe does not offer financing or guarantee loans or leases, so buyers arrange their own, usually a bank or SBA loan.
Do MassageLuXe franchisees get a protected territory?
Yes. MassageLuXe assigns a protected territory (usually a 3-mile radius) where it won't open or license another location while you meet the agreement's terms.
How long is a MassageLuXe franchise agreement?
The initial term is 10 years. Renewal is usually possible if you're in good standing, often for a fee and a remodel.
Is MassageLuXe growing or shrinking?
Over the last 3 years 24 franchised locations opened and 1 closed or left, a net change of +33.3%. About 0.5% of locations closed or left each year. That is below the 3.1% typical for massage franchises.
How does MassageLuXe compare with other massage franchises?
Of the 6 massage franchises here, MassageLuXe is the 4th cheapest to open (low end $571K against a $543K median) and the smallest by number of locations. Its 6% royalty is in line with the 6% median.
Does MassageLuXe say how much franchisees make?
Yes: it reports 2024 average gross revenue, prospect visits and new members for 86 franchised spas. Your results can differ; the filing explains which locations are counted.
Where is MassageLuXe based?
Massage LuXe International, LLC is based in Chesterfield, Missouri and the brand has sold franchises since 2008.