Squeeze franchise
2024 filing · March 26, 2024Shares sales figures
Squeeze at a glance
A massage shop offering app-booked massages on a walk-in or membership basis. At the end of 2023 there were 8 Squeeze locations in the US, 7 franchised and 1 company-owned.
The business
- Franchisor
- Squeeze Franchising LLC
- The company that sells the franchises
- Current franchisor selling since
- 2019
- 5 years of selling franchises
- Franchisor based in
- Nashville, Tennessee
- Typical size
- 1,675–2,800 sq ft
What you pay
- Cost to open
- $534K–$1.28M
- Fee, build-out and opening working capital
- Franchise fee
- $50,000
- Per shop; each franchisee must commit to at least three shops.
- Royalty
- 6%
- 6% of net sales, kept from the franchisor's weekly payout of collected sales
- Brand fund
- 2%
- 2% of net sales
- Renewal fee
- $10,000
- When the agreement ends and you sign again
- Agreement length
- 10 years
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- US locations, 2023
- 8
- Franchised and company-owned
- Franchised
- 7
- Company-owned
- 1
- States
- 8
- Most in Arizona, Arkansas and California
Support and records
From Squeeze Franchising LLC’s 2024 filing; revenue and net loss from its audited financial statements, page 142; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Squeeze among all franchises with the same figure.
| Figure | Squeeze | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $909,325 | Costs more than 81% of franchises |
| Franchise feePaid once, when you sign | $50,000 | Higher than 70% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 8 | Fewer than 65% of franchises |
How much a Squeeze franchise costs
Opening one Squeeze costs an estimated $534,150 to $1,284,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are construction and leasehold improvements ($131,250 to $423,150) and development fee ($100,000 to $300,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $50,000 | ||
| Development Fee | $100,000 | $300,000 | |
| Site Survey | $3,000 | ||
| Architectural Fees | $17,000 | $23,000 | |
| Licenses & Permits | $1,500 | $10,000 | |
| Construction and Leasehold Improvements | $131,250 | $423,150 | |
| Furniture, Fixtures and Equipment | $50,700 | $71,500 | |
| Brand Finish Kit and Installation Cost | $38,500 | $54,000 | |
| Exterior Signage | $20,000 | $40,000 | |
| Grand Opening Marketing Plan | $20,000 | $38,000 | |
| Travel and Living Expenses while Training | $200 | $2,950 | |
| Legal and Professional Fees | $5,000 | $10,000 | |
| Prepaid Rent and Deposits | $1,000 | $15,000 | |
| Insurance Deposits | $1,000 | $3,500 | |
| Technology Start-Up Fee | $4,500 | ||
| Opening Inventory and Supplies not Otherwise Noted | $18,500 | $18,900 | |
| Additional Funds - Three Months | $72,000 | $217,000 | |
| Total | $534,150 | $1,284,500 | |
Source: Squeeze Franchising LLC, 2024 filing, page 19
Squeeze franchise fee
The franchise fee is $50,000, Per shop; each franchisee must commit to at least three shops.. You pay it when you sign the franchise agreement.
Source: Squeeze Franchising LLC, 2024 filing, page 11
Royalty and ongoing fees
| Royalty | 6% of net sales, kept from the franchisor's weekly payout of collected sales. |
|---|---|
| Brand or marketing fund | 2% of net sales. |
| Technology Fee | $450 per week |
| Renewal Fee | $10,000 |
| Training Fee | $1,500 plus meals, lodging, incidental expenses, and travel expenses |
| Local Store Marketing Fee | $1,625 per month |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Squeeze Franchising LLC, 2024 filing, page 12
Other fees as filed, from pages 12–15. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Squeeze publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Squeeze Franchising LLC, 2024 filing, page 51
SBA loans to Squeeze franchisees
Lenders approved 23 SBA 7(a) loans for Squeeze franchisees from 2022 to 2024, $11.3M in all. Of the 3 that have ended, 2 were paid in full and 1 was charged off. The other 20 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Squeeze compares
Of the 19 massage franchises on this site, Squeeze is the 15th cheapest to open and the 13th largest by number of locations.
| Figure | Squeeze | Typical massage brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $534K | $321K | $222K |
| Cost to open, high end | $1.28M | $730K | $477K |
| Franchise fee | $50K | $43K | $40K |
| Royalty | 6% | 6% | 6% |
| Brand fund | 2% | 2% | 2% |
| US locations | 8 | 49 | 21 |
| Shares earnings figures | Yes | 16 of 19 | 2,147 of 3,352 |
Typical is the median across the 19 brands in massage franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2021 | 0 (0) | 1 |
| 2022 | 2 (+2) | 1 |
| 2023 | 7 (+5) | 1 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Squeeze Franchising LLC, 2024 filing, page 53
Where Squeeze locations are
At the end of 2023, Squeeze had locations in 8 states. The most are in Arizona, Arkansas and California.
- Arizona1
- Arkansas1
- California1
- Georgia1
- Illinois1
- Oregon1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Arizona | 1 | 0 | 1 |
| Arkansas | 1 | 0 | 1 |
| California | 0 | 1 | 1 |
| Georgia | 1 | 0 | 1 |
| Illinois | 1 | 0 | 1 |
| Oregon | 1 | 0 | 1 |
| Tennessee | 1 | 0 | 1 |
| Texas | 1 | 0 | 1 |
Source: Squeeze Franchising LLC, 2024 filing, page 53
Who owns Squeeze?
Squeeze franchises are sold by Squeeze Franchising LLC.
From Squeeze Franchising LLC’s 2024 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Squeeze Franchising LLC, 2024 filing, litigation on page 10, bankruptcy on page 10
Squeeze filings
The figures on this page come from Squeeze Franchising LLC’s 2024 filing, issued March 26, 2024, on record with the Minnesota Department of Commerce.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | March 26, 2024 | Minnesota | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other massage franchises
All massage franchises
Squeeze is also on these lists: spa franchises.