HomeSmart franchise
A residential real estate brokerage using a transaction-fee model. At the end of 2025 there were 258 HomeSmart locations in the US, 201 franchised and 57 company-owned.
- Cost to open
- $66K–$205K
- Franchise fee
- $20,000
- Royalty
- Per-agent and transaction fees; minimum
- Locations, 2025
- 258+30 in 3 yrs
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Company snapshot
- SBA loans
- Not on the SBA Franchise Directory
From HOMESMART INTERNATIONAL, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a HomeSmart franchise costs
Opening First brokerage office costs an estimated $65,500 to $205,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: HOMESMART INTERNATIONAL, LLC, 2026 filing, page 16
HomeSmart franchise fee
The franchise fee is $20,000. You pay it when you sign the franchise agreement.
Source: HOMESMART INTERNATIONAL, LLC, 2026 filing, page 10
Royalty and ongoing fees
| Royalty | The greater of $12 per agent per month plus $120 per completed transaction side, or $500 monthly, plus $25 per rental, referral or lease fee collected. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: HOMESMART INTERNATIONAL, LLC, 2026 filing, page 10
Sales and earnings
No figures HomeSmart does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: HOMESMART INTERNATIONAL, LLC, 2026 filing, page 37
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2023 | 180 (+9) | 65 | 11 |
| 2024 | 205 (+25) | 57 | 1 |
| 2025 | 201 (−4) | 57 | 12 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Source: HOMESMART INTERNATIONAL, LLC, 2026 filing, page 38
How HomeSmart compares
Of the 36 real estate franchises on this site, HomeSmart is the 21st cheapest to open and the 14th largest by number of locations.
| Measure | HomeSmart | Typical real estate |
|---|---|---|
| Cost to open, low end | $66K | $60K |
| Closed or left per year | 4.3% | 8% |
| Change in franchised locations, 3 yrs | +17.5% | +1.7% |
| Shares earnings figures | No | 15 of 36 |
Typical is the median across the 36 brands in real estate franchises.
