Hyatt Centric franchise
An upscale full-service hotel operating under the Hyatt Centric brand. At the end of 2025 there were 33 Hyatt Centric locations in the US, 23 franchised and 10 company-owned.
- Cost to open
- $54.5M–$89.1M
- Franchise fee
- $100,000
- Royalty
- 5% of room revenue
- Locations, 2025
- 33+3 in 3 yrs
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Company snapshot
- SBA loans
- On the SBA Franchise Directory
From HYATT FRANCHISING, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a Hyatt Centric franchise costs
Opening New hotel costs an estimated $54,547,393 to $89,056,821. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: HYATT FRANCHISING, LLC, 2026 filing, page 39
Hyatt Centric franchise fee
The franchise fee is $100,000, Application fee is the greater of $100,000 or $300 per guest room.. You pay it when you sign the franchise agreement.
Source: HYATT FRANCHISING, LLC, 2026 filing, page 15
Royalty and ongoing fees
| Royalty | 5% of gross room revenue. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: HYATT FRANCHISING, LLC, 2026 filing, page 19
Sales and earnings
Shares figures Hyatt Centric publishes sales or earnings figures for its locations: The earnings disclosure covers hotels in the United States and Canada.. The full tables, with notes on which locations are counted, are in its filing.
Source: HYATT FRANCHISING, LLC, 2026 filing, page 83
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2023 | 20 (0) | 11 | 0 |
| 2024 | 21 (+1) | 11 | 0 |
| 2025 | 23 (+2) | 10 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Hyatt Centric passes four of the five tests on our list of the best franchises to own; it had fewer than 100 US locations three years ago.
Source: HYATT FRANCHISING, LLC, 2026 filing, pages 90–90
