Margaritaville Hotels & Resorts franchise
A resort-style hotel operating under the Margaritaville brand. At the end of 2025 there were 19 Margaritaville Hotels & Resorts locations in the US, all franchised.
- Cost to open
- $22.1M–$221.3M
- Franchise fee
- $105,000
- Royalty
- 5% of gross revenue
- Locations, 2025
- 19
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Company snapshot
- SBA loans
- Not on the SBA Franchise Directory
From MARGARITAVILLE HOTELS & RESORTS, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a Margaritaville Hotels & Resorts franchise costs
Opening 210-room hotel costs an estimated $22,114,750 to $221,304,750. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: MARGARITAVILLE HOTELS & RESORTS, LLC, 2026 filing, page 40
Margaritaville Hotels & Resorts franchise fee
The franchise fee is $105,000. You pay it when you sign the franchise agreement.
Source: MARGARITAVILLE HOTELS & RESORTS, LLC, 2026 filing, page 17
Royalty and ongoing fees
| Royalty | 5% of gross revenue. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: MARGARITAVILLE HOTELS & RESORTS, LLC, 2026 filing, page 20
Sales and earnings
Shares figures Margaritaville Hotels & Resorts publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: MARGARITAVILLE HOTELS & RESORTS, LLC, 2026 filing, page 72
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2023 | 18 (+3) | 0 |
| 2024 | 18 (0) | 0 |
| 2025 | 19 (+1) | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Source: MARGARITAVILLE HOTELS & RESORTS, LLC, 2026 filing, page 75
