PJ’s Coffee franchise
A coffee shop serving coffee, tea, frozen drinks, sandwiches and pastries. At the end of 2025 there were 180 PJ’s Coffee locations in the US, 167 franchised and 13 company-owned.
- Cost to open
- $498K–$899K
- Franchise fee
- $15K–$40K
- Royalty
- 5% of net sales
- Locations, 2025
- 180
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Company snapshot
- SBA loans
- Not on the SBA Franchise Directory
From NEW ORLEANS BREW, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a PJ’s Coffee franchise costs
Opening Traditional inline or end-cap shop costs an estimated $497,500 to $899,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: NEW ORLEANS BREW, LLC, 2026 filing, page 1
PJ’s Coffee franchise fee
The franchise fee is $15,000 to $40,000. You pay it when you sign the franchise agreement.
Source: NEW ORLEANS BREW, LLC, 2026 filing, page 13
Royalty and ongoing fees
| Royalty | 5% of net sales. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: NEW ORLEANS BREW, LLC, 2026 filing, page 14
Sales and earnings
Shares figures PJ’s Coffee publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: NEW ORLEANS BREW, LLC, 2026 filing, page 44
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2023 | 156 (+22) | 13 |
| 2024 | 169 (+13) | 13 |
| 2025 | 167 (−2) | 13 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Source: NEW ORLEANS BREW, LLC, 2026 filing, page 50
How PJ’s Coffee compares
Of the 32 coffee franchises on this site, PJ’s Coffee is the 15th cheapest to open and the 11th largest by number of locations.
| Measure | PJ’s Coffee | Typical coffee |
|---|---|---|
| Cost to open, low end | $498K | $508K |
| Royalty | 5% | 5.9% |
| Change in franchised locations, 0 yrs | +24.6% | +50.2% |
| Shares earnings figures | Yes | 25 of 32 |
Typical is the median across the 32 brands in coffee franchises.
