Waterloo Turf franchise
A business installing artificial turf for homes and commercial properties. At the end of 2025 there were 31 Waterloo Turf locations in the US, 26 franchised and 5 company-owned.
- Cost to open
- $121K–$163K
- Franchise fee
- $59,000
- Royalty
- 6%; minimum and scale discounts
- Locations, 2025
- 31+26 in 3 yrs
Compare with similar brands Estimate your costs
Company snapshot
- SBA loans
- Not on the SBA Franchise Directory
From Waterloo Turf Franchising Co, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a Waterloo Turf franchise costs
Opening Single business costs an estimated $121,300 to $162,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Waterloo Turf Franchising Co, LLC, 2026 filing, page 20
Waterloo Turf franchise fee
The franchise fee is $59,000. You pay it when you sign the franchise agreement.
Source: Waterloo Turf Franchising Co, LLC, 2026 filing, page 10
Royalty and ongoing fees
| Royalty | 6% of gross sales, subject to an annual minimum; qualifying larger operators may receive a royalty break. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Waterloo Turf Franchising Co, LLC, 2026 filing, page 12
Sales and earnings
Shares figures Waterloo Turf publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Waterloo Turf Franchising Co, LLC, 2026 filing, page 56
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2023 | 0 (0) | 5 | 0 |
| 2024 | 0 (0) | 5 | 0 |
| 2025 | 26 (+26) | 5 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Source: Waterloo Turf Franchising Co, LLC, 2026 filing, page 70
How Waterloo Turf compares
Of the 12 lawn care franchises on this site, Waterloo Turf is the 8th cheapest to open and the 9th largest by number of locations.
| Measure | Waterloo Turf | Typical lawn care |
|---|---|---|
| Cost to open, low end | $121K | $117K |
| Royalty | 6% | 7% |
| Shares earnings figures | Yes | 12 of 12 |
Typical is the median across the 12 brands in lawn care franchises.
