Wild Bill’s franchise
A mobile beverage business serving craft sodas and selling collectible mugs at events. At the end of 2025 there were 24 Wild Bill’s locations in the US, 20 franchised and 4 company-owned.
- Cost to open
- $110K–$256K
- Franchise fee
- $49,500
- Royalty
- Fixed annual royalty; event fees extra
- Locations, 2025
- 24+12 in 3 yrs
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Company snapshot
- SBA loans
- Not on the SBA Franchise Directory
From Wild Bill's Soda Franchising, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a Wild Bill’s franchise costs
Opening Single territory costs an estimated $109,900 to $256,250. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Wild Bill's Soda Franchising, LLC, 2026 filing, page 17
Wild Bill’s franchise fee
The franchise fee is $49,500. You pay it when you sign the franchise agreement.
Source: Wild Bill's Soda Franchising, LLC, 2026 filing, page 11
Royalty and ongoing fees
| Royalty | Annual fixed royalties depend on territories and tenure, with purchase-based discounts. Approved out-of-territory events carry a separately negotiated 3%–15% of gross sales. |
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The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Wild Bill's Soda Franchising, LLC, 2026 filing, page 12
Sales and earnings
Shares figures Wild Bill’s publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Wild Bill's Soda Franchising, LLC, 2026 filing, page 44
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2023 | 13 (+5) | 7 | 0 |
| 2024 | 14 (+1) | 7 | 2 |
| 2025 | 20 (+6) | 4 | 1 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Source: Wild Bill's Soda Franchising, LLC, 2026 filing, page 51
How Wild Bill’s compares
Of the 237 food franchises on this site, Wild Bill’s is the 18th cheapest to open and the 179th largest by number of locations.
| Measure | Wild Bill’s | Typical food |
|---|---|---|
| Cost to open, low end | $110K | $452K |
| Closed or left per year | 7.5% | 4.1% |
| Change in franchised locations, 3 yrs | +150% | +7.9% |
| Shares earnings figures | Yes | 170 of 237 |
Typical is the median across the 237 brands in food franchises.
