Woops! franchise
A Woops! franchisee sells macarons, confections and gift packages through a mobile or retail business. At the end of 2025 there were 22 Woops! locations in the US, 21 franchised and 1 company-owned. Outlet counts shown cover mobile businesses, not retail shops.
- Cost to open
- $65K–$165K
- Franchise fee
- $40,000
- Royalty
- 4% + minimum
- Locations, 2025
- 22−5 in 3 yrs
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Company snapshot
- SBA loans
- Not on the SBA Franchise Directory
From Woops! Franchise, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a Woops! franchise costs
Opening Mobile Business costs an estimated $64,875 to $165,475. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Woops! Franchise, LLC, 2026 filing, page 19
Woops! franchise fee
The franchise fee is $40,000. You pay it when you sign the franchise agreement.
Source: Woops! Franchise, LLC, 2026 filing, page 9
Royalty and ongoing fees
| Royalty | The greater of 4% of weekly gross revenue or $100 weekly; the percentage can increase to 6%. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Woops! Franchise, LLC, 2026 filing, page 11
Sales and earnings
Shares figures Woops! publishes sales or earnings figures for its locations: Historical information distinguishes mobile businesses and shops; outlet counts shown cover the mobile program.. The full tables, with notes on which locations are counted, are in its filing.
Source: Woops! Franchise, LLC, 2026 filing, page 57
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2023 | 25 (−1) | 3 | 4 |
| 2024 | 24 (−1) | 1 | 6 |
| 2025 | 21 (−3) | 1 | 9 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating. Outlet counts shown cover mobile businesses, not retail shops.
See which brands grew most in the fastest-growing franchises rankings.
Source: Woops! Franchise, LLC, 2026 filing, pages 62–63
How Woops! compares
Of the 20 bakery franchises on this site, Woops! is the cheapest to open and the 17th largest by number of locations.
| Measure | Woops! | Typical bakery |
|---|---|---|
| Cost to open, low end | $65K | $411K |
| Royalty | 4% | 6% |
| Closed or left per year | 25.6% | 3.7% |
| Change in franchised locations, 3 yrs | −19.2% | +6.7% |
| Shares earnings figures | Yes | 17 of 20 |
Typical is the median across the 20 brands in bakery franchises.
