Adam & Eve franchise
A specialty retail store selling adult products and related merchandise. At the end of 2025 there were 102 Adam & Eve locations in the US, all franchised.
- Cost to open
- $180K–$376K
- Franchise fee
- $30,000
- Royalty
- 5%; conversion 3%
- Locations, 2025
- 102
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Company snapshot
- SBA loans
- Not on the SBA Franchise Directory
From AEFC INC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a Adam & Eve franchise costs
Opening Start-up store costs an estimated $180,340 to $376,010. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: AEFC INC, 2026 filing, page 17
Adam & Eve franchise fee
The franchise fee is $30,000. You pay it when you sign the franchise agreement.
Source: AEFC INC, 2026 filing, page 9
Royalty and ongoing fees
| Royalty | 5% of net sales for a start-up franchise; conversion stores pay 3% and multi-store discounts may apply. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: AEFC INC, 2026 filing, page 11
Sales and earnings
Shares figures Adam & Eve publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: AEFC INC, 2026 filing, page 44
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2023 | 101 (+5) | 0 |
| 2024 | 107 (+6) | 0 |
| 2025 | 102 (−5) | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Source: AEFC INC, 2026 filing, page 46
How Adam & Eve compares
Of the 65 retail franchises on this site, Adam & Eve is the 22nd cheapest to open and the 36th largest by number of locations.
| Measure | Adam & Eve | Typical retail |
|---|---|---|
| Cost to open, low end | $180K | $224K |
| Royalty | 5% | 5% |
| Change in franchised locations, 0 yrs | +6.3% | +4.8% |
| Shares earnings figures | Yes | 56 of 65 |
Typical is the median across the 65 brands in retail franchises.
