America’s Swimming Pool Company franchise
A swimming pool maintenance business providing cleaning, repairs and renovation services. At the end of 2025 there were 410 America’s Swimming Pool Company locations in the US, all franchised.
- Cost to open
- $89K–$213K
- Franchise fee
- $40,000
- Royalty
- 5%–7% in annual revenue tiers
- Locations, 2025
- 410+46 in 3 yrs
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Company snapshot
- SBA loans
- Not on the SBA Franchise Directory
From ASP FRANCHISING SPE LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a America’s Swimming Pool Company franchise costs
Opening one America’s Swimming Pool Company costs an estimated $88,695 to $213,171. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: ASP FRANCHISING SPE LLC, 2026 filing, page 29
America’s Swimming Pool Company franchise fee
The franchise fee is $40,000. You pay it when you sign the franchise agreement.
Source: ASP FRANCHISING SPE LLC, 2026 filing, page 14
Royalty and ongoing fees
| Royalty | Annual gross revenue tiers carry 7% on the first $100,000, 6% through $250,000 and 5% above $250,000; the schedule resets each calendar year. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: ASP FRANCHISING SPE LLC, 2026 filing, page 18
Sales and earnings
Shares figures America’s Swimming Pool Company publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: ASP FRANCHISING SPE LLC, 2026 filing, page 68
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2023 | 375 (+11) | 0 | 27 |
| 2024 | 392 (+17) | 0 | 24 |
| 2025 | 410 (+18) | 0 | 30 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Source: ASP FRANCHISING SPE LLC, 2026 filing, page 74
How America’s Swimming Pool Company compares
Of the 226 home service franchises on this site, America’s Swimming Pool Company is the 40th cheapest to open and the 18th largest by number of locations.
| Measure | America’s Swimming Pool Company | Typical home service |
|---|---|---|
| Cost to open, low end | $89K | $137K |
| Closed or left per year | 7.2% | 6.5% |
| Change in franchised locations, 3 yrs | +12.6% | +14.6% |
| Shares earnings figures | Yes | 200 of 226 |
Typical is the median across the 226 brands in home service franchises.
