Better Homes and Gardens Real Estate franchise
A real estate brokerage serving residential buyers and sellers. At the end of 2025 there were 362 Better Homes and Gardens Real Estate locations in the US, all franchised.
- Cost to open
- $34K–$269K
- Franchise fee
- $25,000
- Royalty
- 5% with associate cap; other rates apply
- Locations, 2025
- 362−34 in 3 yrs
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Company snapshot
- SBA loans
- On the SBA Franchise Directory
From BETTER HOMES AND GARDENS REAL ESTATE LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a Better Homes and Gardens Real Estate franchise costs
Opening New franchisee costs an estimated $33,970 to $269,300. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: BETTER HOMES AND GARDENS REAL ESTATE LLC, 2026 filing, page 38
Better Homes and Gardens Real Estate franchise fee
The franchise fee is $25,000. You pay it when you sign the franchise agreement.
Source: BETTER HOMES AND GARDENS REAL ESTATE LLC, 2026 filing, page 28
Royalty and ongoing fees
| Royalty | For new franchisees, 5% of eligible gross revenue with an annual cap per affiliated sales associate. Property management has a separate 1.5% rate; caps and exclusions apply. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: BETTER HOMES AND GARDENS REAL ESTATE LLC, 2026 filing, page 28
Sales and earnings
No figures Better Homes and Gardens Real Estate does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: BETTER HOMES AND GARDENS REAL ESTATE LLC, 2026 filing, page 72
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2023 | 404 (+8) | 0 | 29 |
| 2024 | 368 (−36) | 0 | 66 |
| 2025 | 362 (−6) | 0 | 41 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Source: BETTER HOMES AND GARDENS REAL ESTATE LLC, 2026 filing, page 73
How Better Homes and Gardens Real Estate compares
Of the 36 real estate franchises on this site, Better Homes and Gardens Real Estate is the 7th cheapest to open and the 12th largest by number of locations.
| Measure | Better Homes and Gardens Real Estate | Typical real estate |
|---|---|---|
| Cost to open, low end | $34K | $60K |
| Closed or left per year | 11.6% | 8% |
| Change in franchised locations, 3 yrs | −8.6% | +1.7% |
| Shares earnings figures | No | 15 of 36 |
Typical is the median across the 36 brands in real estate franchises.
