Einstein Bros. Bagels franchise
A bagel restaurant serving bagels, sandwiches, coffee and related meals. At the end of 2025 there were 464 Einstein Bros. Bagels locations in the US, 69 franchised and 395 company-owned, so most are run by the company itself.
- Cost to open
- $650K–$1.25M
- Franchise fee
- $35,000
- Royalty
- 5% of gross sales
- Locations, 2025
- 464
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Company snapshot
- SBA loans
- On the SBA Franchise Directory
From EINSTEIN BROS. BAGELS FRANCHISE CORPORATION’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a Einstein Bros. Bagels franchise costs
Opening Franchised restaurant costs an estimated $650,000 to $1,247,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: EINSTEIN BROS. BAGELS FRANCHISE CORPORATION, 2026 filing, page 1
Einstein Bros. Bagels franchise fee
The franchise fee is $35,000. You pay it when you sign the franchise agreement.
Source: EINSTEIN BROS. BAGELS FRANCHISE CORPORATION, 2026 filing, page 16
Royalty and ongoing fees
| Royalty | 5% of gross sales under the franchise agreement; licensed nontraditional locations have different terms. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: EINSTEIN BROS. BAGELS FRANCHISE CORPORATION, 2026 filing, page 17
Sales and earnings
Shares figures Einstein Bros. Bagels publishes sales or earnings figures for its locations: The disclosure distinguishes franchised and company-owned restaurant results.. The full tables, with notes on which locations are counted, are in its filing.
Source: EINSTEIN BROS. BAGELS FRANCHISE CORPORATION, 2026 filing, page 63
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2023 | 56 (0) | 329 |
| 2024 | 63 (+7) | 352 |
| 2025 | 69 (+6) | 395 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Source: EINSTEIN BROS. BAGELS FRANCHISE CORPORATION, 2026 filing, page 71
How Einstein Bros. Bagels compares
Of the 29 bakery franchises on this site, Einstein Bros. Bagels is the 23rd cheapest to open and the 8th largest by number of locations.
| Measure | Einstein Bros. Bagels | Typical bakery |
|---|---|---|
| Cost to open, low end | $650K | $428K |
| Royalty | 5% | 6% |
| Change in franchised locations, 0 yrs | +23.2% | +8.9% |
| Shares earnings figures | Yes | 22 of 29 |
Typical is the median across the 29 brands in bakery franchises.
