True Movement franchise
A True Movement franchisee operates a studio offering mobility, stability and strength training using proprietary exercise equipment.
- Cost to open
- $338K–$1.06M
- Franchise fee
- $50,000
- Royalty
- 7%
- Locations, 2025
- 00 in 3 yrs
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Company snapshot
- SBA loans
- On the SBA Franchise Directory
From True Movement Franchising Inc’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a True Movement franchise costs
Opening one studio costs an estimated $337,550 to $1,055,250. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: True Movement Franchising Inc, 2025 filing, page 21
True Movement franchise fee
The franchise fee is $50,000. You pay it when you sign the franchise agreement.
Source: True Movement Franchising Inc, 2025 filing, page 14
Royalty and ongoing fees
| Royalty | 7% of gross revenue, paid monthly. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: True Movement Franchising Inc, 2025 filing, page 15
Sales and earnings
No figures True Movement does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: True Movement Franchising Inc, 2025 filing, page 59
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2023 | 0 (0) | 0 | 0 |
| 2024 | 0 (0) | 0 | 0 |
| 2025 | 0 (0) | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Source: True Movement Franchising Inc, 2025 filing, page 60
How True Movement compares
Of the 34 fitness franchises on this site, True Movement is the 17th cheapest to open and the smallest by number of locations.
| Measure | True Movement | Typical fitness |
|---|---|---|
| Cost to open, low end | $338K | $350K |
| Royalty | 7% | 7% |
| Shares earnings figures | No | 29 of 34 |
Typical is the median across the 34 brands in fitness franchises.
