Unscripted by Hyatt franchise
An independently named lifestyle hotel affiliated with Unscripted by Hyatt. At the end of 2025 there were 2 Unscripted by Hyatt locations in the US, all franchised.
- Cost to open
- $1.92M–$9.56M
- Franchise fee
- $75,000
- Royalty
- 5% of gross rooms revenue
- Locations, 2025
- 2+2 in 3 yrs
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Company snapshot
- SBA loans
- On the SBA Franchise Directory
From Hyatt Franchising, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a Unscripted by Hyatt franchise costs
Opening one Unscripted by Hyatt costs an estimated $1,917,244 to $9,560,595. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Hyatt Franchising, LLC, 2026 filing, page 38
Unscripted by Hyatt franchise fee
The franchise fee is $75,000, Minimum application fee; actual fee is $500 per room if greater.. You pay it when you sign the franchise agreement.
Source: Hyatt Franchising, LLC, 2026 filing, page 15
Royalty and ongoing fees
| Royalty | 5% of gross rooms revenue. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Hyatt Franchising, LLC, 2026 filing, page 19
Sales and earnings
No figures Unscripted by Hyatt does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Hyatt Franchising, LLC, 2026 filing, page 81
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2023 | 0 (0) | 0 | 0 |
| 2024 | 0 (0) | 0 | 0 |
| 2025 | 2 (+2) | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Source: Hyatt Franchising, LLC, 2026 filing, page 82
How Unscripted by Hyatt compares
Of the 45 hotel franchises on this site, Unscripted by Hyatt is the 16th cheapest to open and the 39th largest by number of locations.
| Measure | Unscripted by Hyatt | Typical hotel |
|---|---|---|
| Cost to open, low end | $1.92M | $9.16M |
| Shares earnings figures | No | 27 of 45 |
Typical is the median across the 45 brands in hotel franchises.
