We Rock the Spectrum franchise
A children’s sensory gym offering play equipment, classes, camps and birthday parties. At the end of 2025 there were 118 We Rock the Spectrum locations in the US, 117 franchised and 1 company-owned.
- Cost to open
- $179K–$388K
- Franchise fee
- $65,000
- Royalty
- 5% of gross revenue
- Locations, 2025
- 118+61 in 2 yrs
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Company snapshot
- SBA loans
- Not on the SBA Franchise Directory
From WE ROCK THE SPECTRUM, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a We Rock the Spectrum franchise costs
Opening Single gym costs an estimated $178,525 to $388,425. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: WE ROCK THE SPECTRUM, LLC, 2026 filing, page 19
We Rock the Spectrum franchise fee
The franchise fee is $65,000. You pay it when you sign the franchise agreement.
Source: WE ROCK THE SPECTRUM, LLC, 2026 filing, page 11
Royalty and ongoing fees
| Royalty | 5% of gross revenue. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: WE ROCK THE SPECTRUM, LLC, 2026 filing, page 13
Sales and earnings
No figures We Rock the Spectrum does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: WE ROCK THE SPECTRUM, LLC, 2026 filing, page 55
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2023 | 76 (+20) | 1 | 1 |
| 2024 | 96 (+20) | 1 | – |
| 2025 | 117 (+21) | 1 | 4 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
We Rock the Spectrum is number 14 on our list of the fastest-growing franchises from 2023 to 2025.
Source: WE ROCK THE SPECTRUM, LLC, 2026 filing, page 56
How We Rock the Spectrum compares
Of the 23 gym franchises on this site, We Rock the Spectrum is the 3rd cheapest to open and the 8th largest by number of locations.
| Measure | We Rock the Spectrum | Typical gym |
|---|---|---|
| Cost to open, low end | $179K | $386K |
| Royalty | 5% | 7% |
| Closed or left per year | 3% | 2.8% |
| Change in franchised locations, 2 yrs | +108.9% | +86.8% |
| Shares earnings figures | No | 18 of 23 |
Typical is the median across the 23 brands in gym franchises.
