Clarion franchise
A hotel offering guest rooms, meeting space and other amenities. At the end of 2025 there were 93 Clarion locations in the US, all franchised.
- Cost to open
- $478K–$3.09M
- Franchise fee
- $45,000
- Royalty
- 5.5% of gross room revenues
- Locations, 2025
- 93
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Company snapshot
- SBA loans
- Not on the SBA Franchise Directory
From CHOICE HOTELS INTERNATIONAL INC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a Clarion franchise costs
Opening Clarion hotel costs an estimated $477,795 to $3,091,995. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: CHOICE HOTELS INTERNATIONAL INC, 2026 filing, page 53
Clarion franchise fee
The franchise fee is $45,000, Minimum new-construction affiliation fee; $400 per room for Clarion.. You pay it when you sign the franchise agreement.
Source: CHOICE HOTELS INTERNATIONAL INC, 2026 filing, page 34
Royalty and ongoing fees
| Royalty | 5.5% of the preceding month’s gross room revenues. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: CHOICE HOTELS INTERNATIONAL INC, 2026 filing, page 37
Sales and earnings
Shares figures Clarion publishes sales or earnings figures for its locations: The performance disclosure distinguishes Clarion and Clarion Pointe hotels.. The full tables, with notes on which locations are counted, are in its filing.
Source: CHOICE HOTELS INTERNATIONAL INC, 2026 filing, page 91
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2023 | 114 (−10) | 0 |
| 2024 | 110 (−4) | 0 |
| 2025 | 93 (−17) | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Source: CHOICE HOTELS INTERNATIONAL INC, 2026 filing, page 95
How Clarion compares
Of the 45 hotel franchises on this site, Clarion is the 11th cheapest to open and the 14th largest by number of locations.
| Measure | Clarion | Typical hotel |
|---|---|---|
| Cost to open, low end | $478K | $9.16M |
| Change in franchised locations, 0 yrs | −25% | +13.5% |
| Shares earnings figures | Yes | 27 of 45 |
Typical is the median across the 45 brands in hotel franchises.
