Maui Wowi franchise
Maui Wowi sells Hawaiian-themed smoothies and coffee from kiosks, carts and event setups at fairs, festivals and venues. Instead of a percentage royalty it adds a markup to the products franchisees buy from it. At the end of 2025 there were 75 Maui Wowi locations in the US, all franchised.
- Cost to open
- $121K–$609K
- Franchise fee
- $30,000
- Royalty
- 15% on products
- Locations, 2025
- 75
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Company snapshot
- Franchisor based in
- Scottsdale, Arizona
- Agreement length
- 10 years
- Financing
- None offered
From Kahala Franchising, LLC’s 2026 filing.
How much a Maui Wowi franchise costs
Opening a fixed Maui Wowi location, excluding real estate costs an estimated $120,850 to $608,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
| Mobile unit | $28,900 to $279,050 |
|---|
Source: Kahala Franchising, LLC, 2026 filing, page 44
Maui Wowi franchise fee
The franchise fee is $30,000, for a standard franchise ($50,000 for an Empire Builder franchise). You pay it when you sign the franchise agreement.
Source: Kahala Franchising, LLC, 2026 filing, page 33
Royalty and ongoing fees
| Royalty | No percentage royalty. A fee of 15% of the purchase price is added to Maui Wowi products, supplies and equipment. |
|---|---|
| Brand or marketing fund | 15% of gross sales |
Source: Kahala Franchising, LLC, 2026 filing, page 34
Sales and earnings
No figures Maui Wowi does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Kahala Franchising, LLC, 2026 filing, page 83
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2023 | 89 (−9) | 0 |
| 2024 | 80 (−9) | 0 |
| 2025 | 75 (−5) | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
Source: Kahala Franchising, LLC, 2026 filing, page 84
How Maui Wowi compares
Of the 5 smoothie franchises on this site, Maui Wowi is the cheapest to open and the smallest by number of locations.
| Measure | Maui Wowi | Typical smoothie |
|---|---|---|
| Cost to open, low end | $121K | $276K |
| Change in franchised locations, 0 yrs | −23.5% | +16.6% |
| Shares earnings figures | No | 4 of 5 |
Typical is the median across the 5 brands in smoothie franchises.
Other smoothie franchises
Maui Wowi franchise questions
Does Maui Wowi help with financing?
No. Maui Wowi does not offer financing or guarantee loans or leases, so buyers arrange their own, usually a bank or SBA loan.
How long is a Maui Wowi franchise agreement?
The initial term is 10 years. Renewal is usually possible if you're in good standing, often for a fee and a remodel.
How does Maui Wowi compare with other smoothie franchises?
Of the 5 smoothie franchises here, Maui Wowi is the cheapest to open (low end $121K against a $276K median) and the smallest by number of locations.
Does Maui Wowi say how much franchisees make?
No, Maui Wowi doesn't publish sales or profit figures for its locations, while 4 of the 5 smoothie brands here do. Current and former owners are the best source.
Where is Maui Wowi based?
Kahala Franchising, LLC is based in Scottsdale, Arizona.