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Painting with a Twist franchise

Painting with a Twist runs paint-and-sip studios where an artist leads groups step by step through a painting while guests bring or buy drinks. Studios host public classes, parties and corporate events. At the end of 2023 there were 220 Painting with a Twist locations in the US, 219 franchised and 1 company-owned.

Cost to open
$119K–$256K
Franchise fee
$25,000
Royalty
6%
Locations, 2023
220−29 in 3 yrs

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Company snapshot

Agreement length
7 years
Financing
None offered

From Painting with a Twist LLC’s 2024 filing.

How much a Painting with a Twist franchise costs

Opening a single Painting with a Twist studio costs an estimated $119,000 to $255,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.

Source: Painting with a Twist LLC, 2024 filing, page 19

Painting with a Twist franchise fee

The franchise fee is $25,000, for a first studio. You pay it when you sign the franchise agreement.

Source: Painting with a Twist LLC, 2024 filing, page 14

Royalty and ongoing fees

Royalty6% of weekly gross sales, paid weekly.
Brand or marketing fundA 2% system advertising fee, paid weekly.

Source: Painting with a Twist LLC, 2024 filing, page 15

Sales and earnings

Shares figures Painting with a Twist publishes sales or earnings figures for its locations: it reports 2023 gross sales for 191 franchised studios open at least 12 months. The full tables, with notes on which locations are counted, are in its filing.

Source: Painting with a Twist LLC, 2024 filing, page 64

Locations opened and closed

11 opened
40 closed or left
Franchised locations, last 3 years
2021
4 opened21 closed or left
231 (−17)
2022
2 opened14 closed or left
219 (−12)
2023
5 opened5 closed or left
219 (0)
YearFranchisedCompany-ownedClosed
2021231 (−17)121
2022219 (−12)114
2023219 (0)15

Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.

Source: Painting with a Twist LLC, 2024 filing, page 67

Source filing (2024, PDF)

How Painting with a Twist compares

Of the 6 entertainment franchises on this site, Painting with a Twist is the cheapest to open and the 2nd largest by number of locations.

MeasurePainting with a TwistTypical entertainment
Cost to open, low end$119K$1.37M
Royalty6%6%
Closed or left per year5.6%4.1%
Change in franchised locations, 3 yrs−11.7%+14.4%
Shares earnings figuresYes6 of 6

Typical is the median across the 6 brands in entertainment franchises.

Other entertainment franchises

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Painting with a Twist franchise questions

Does Painting with a Twist help with financing?

No. Painting with a Twist does not offer financing or guarantee loans or leases, so buyers arrange their own, usually a bank or SBA loan.

How long is a Painting with a Twist franchise agreement?

The initial term is 7 years. Renewal is usually possible if you're in good standing, often for a fee and a remodel.

Is Painting with a Twist growing or shrinking?

Over the last 3 years 11 franchised locations opened and 40 closed or left, a net change of −11.7%. About 5.6% of locations closed or left each year. That is above the 4.1% typical for entertainment franchises.

How does Painting with a Twist compare with other entertainment franchises?

Of the 6 entertainment franchises here, Painting with a Twist is the cheapest to open (low end $119K against a $1.37M median) and the 2nd largest by number of locations. Its 6% royalty is in line with the 6% median.

Does Painting with a Twist say how much franchisees make?

Yes: it reports 2023 gross sales for 191 franchised studios open at least 12 months. Your results can differ; the filing explains which locations are counted.