The StandardX franchise
An upscale select-service hotel under The StandardX brand.
- Cost to open
- $25.1M–$31.7M
- Franchise fee
- $95,000
- Royalty
- 5% of gross rooms revenue
- Locations, 2025
- 00 in 3 yrs
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Company snapshot
- SBA loans
- Not on the SBA Franchise Directory
From Hyatt Franchising, L.L.C’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a The StandardX franchise costs
Opening New hotel costs an estimated $25,077,904 to $31,737,442. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Hyatt Franchising, L.L.C, 2026 filing, page 39
The StandardX franchise fee
The franchise fee is $95,000, Application fee for up to 200 rooms; $500 per additional room.. You pay it when you sign the franchise agreement.
Source: Hyatt Franchising, L.L.C, 2026 filing, page 15
Royalty and ongoing fees
| Royalty | 5% of gross rooms revenue. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Hyatt Franchising, L.L.C, 2026 filing, page 19
Sales and earnings
No figures The StandardX does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Hyatt Franchising, L.L.C, 2026 filing, page 83
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2023 | 0 (0) | 0 | 0 |
| 2024 | 0 (0) | 0 | 0 |
| 2025 | 0 (0) | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Source: Hyatt Franchising, L.L.C, 2026 filing, page 84
How The StandardX compares
Of the 45 hotel franchises on this site, The StandardX is the 37th cheapest to open and the 43rd largest by number of locations.
| Measure | The StandardX | Typical hotel |
|---|---|---|
| Cost to open, low end | $25.1M | $9.16M |
| Shares earnings figures | No | 27 of 45 |
Typical is the median across the 45 brands in hotel franchises.
