ActionCOACH franchise
2022 filing · March 18, 2022Shares sales figures
ActionCOACH at a glance
A business coaching practice that mentors and trains owners of small and medium-sized businesses. At the end of 2021 there were 140 ActionCOACH locations in the US, 138 franchised and 2 company-owned.
The business
- Franchisor
- ActionCOACH OneCo, LLC
- The company that sells the franchises
What you pay
- Cost to open
- $124K–$157K
- A FIRM business coach franchise
- Franchise fee
- $70,000
- For a territory of about 10,000 businesses; buying a second or third territory within 30 days costs $63,000 and $57,000
- Royalty
- 10% + minimum
- 10% of gross revenues each month, with a minimum of $1,950 a month once the coach has finished training
- Brand fund
- 5%
- 5% of gross revenue, paid monthly
- Agreement length
- 15 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2021
- 140
- Franchised and company-owned
- Franchised
- 138
- Company-owned
- 2
From ActionCOACH OneCo, LLC’s 2022 filing; revenue and net loss from its audited financial statements, page 146; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
ActionCOACH among all franchises with the same figure.
| Figure | ActionCOACH | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $140,040 | Costs less than 79% of franchises |
| Franchise feePaid once, when you sign | $70,000 | Higher than 95% of franchises |
| RoyaltyShare of sales paid to the franchisor | 10% | Higher than 95% of brands with a set rate |
| US locationsFranchised and company-owned | 140 | More than 81% of franchises |
How much a ActionCOACH franchise costs
Opening a FIRM business coach franchise costs an estimated $123,540 to $156,540. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are franchise fee ($70,000) and franchisee training fee ($28,500). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Franchise Fee | $70,000 | ||
| Franchisee Training Fee | $28,500 | ||
| Travel to Franchisee Training | $500 | $2,000 | |
| EBC and/or Key Personnel Training Fee | $0 | $5,000 | |
| Travel to EBC and/or Key Personnel Training | $1,500 | $2,500 | |
| Travel Expenses for Mandatory Annual Regional Conference | $0 | $2,500 | |
| Quarterly Conference and Technology Fee | $495 | $890 | |
| Computer, Telephone & Office Equipment | $0 | $4,000 | |
| CRM | $1,080 | ||
| Non-Coach Email Addresses | $70 | ||
| Marketing Materials & Inventory | $1,000 | $5,000 | |
| Insurance | $1,000 | $2,000 | |
| Additional Funds (for first 3 months of operation) | $15,000 | $20,000 | |
| Own Web Site (only if approved by ACNA) | $0 | $5,000 | |
| Rent | $3,000 | $6,000 | |
| Security Deposit | $1,000 | $2,000 | |
| Total | $123,540 | $156,540 | |
Source: ActionCOACH OneCo, LLC, 2022 filing, page 21
ActionCOACH franchise fee
The franchise fee is $70,000, for a territory of about 10,000 businesses; buying a second or third territory within 30 days costs $63,000 and $57,000. You pay it when you sign the franchise agreement.
Source: ActionCOACH OneCo, LLC, 2022 filing, page 16
Royalty and ongoing fees
| Royalty | 10% of gross revenues each month, with a minimum of $1,950 a month once the coach has finished training. |
|---|---|
| Brand or marketing fund | 5% of gross revenue, paid monthly. |
| Quarterly Conference and Technology Fee | $495, plus $395 per EBC/Key Personnel |
| Transfer Fee | $5,000 |
| Additional Training | Up to $1,000 per day |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: ActionCOACH OneCo, LLC, 2022 filing, pages 16 and 17
Other fees as filed, from pages 17–18. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures ActionCOACH publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: ActionCOACH OneCo, LLC, 2022 filing, page 42
SBA loans to ActionCOACH franchisees
Lenders approved 17 SBA-backed loans for ActionCOACH franchisees from 2017 to 2025, $2.66M in all: 16 7(a) loans and 1 504 loan. Of the 7 that have ended, 4 were paid in full and 3 were charged off. The other 10 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How ActionCOACH compares
Of the 221 education franchises on this site, ActionCOACH is the 117th cheapest to open and the 21st largest by number of locations.
| Figure | ActionCOACH | Typical education brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $124K | $120K | $222K |
| Cost to open, high end | $157K | $228K | $477K |
| Franchise fee | $70K | $42K | $40K |
| Royalty | 10% | 7% | 6% |
| Brand fund | 5% | 2% | 2% |
| US locations | 140 | 15 | 21 |
| Change in franchised locations, 0 yrs | +0.7% | +24.7% | – |
| Shares earnings figures | Yes | 148 of 221 | 2,147 of 3,352 |
Typical is the median across the 221 brands in education franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2019 | 154 (+17) | 0 |
| 2020 | 121 (−33) | 0 |
| 2021 | 138 (+17) | 2 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: ActionCOACH OneCo, LLC, 2022 filing, page 45
Who owns ActionCOACH?
ActionCOACH franchises are sold by ActionCOACH OneCo, LLC.
From ActionCOACH OneCo, LLC’s 2022 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on page 15. |
|---|---|
| Bankruptcy | No bankruptcy of the franchisor. The chief financial officer of ActionCOACH North America filed for personal Chapter 7 bankruptcy in May 2012 (discharged August 2012), and a director filed a personal bankruptcy petition in Australia in October 2012 (discharged October 2015). |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: ActionCOACH OneCo, LLC, 2022 filing, litigation on page 15, bankruptcy on page 15
ActionCOACH filings
The figures on this page come from ActionCOACH OneCo, LLC’s 2022 filing, issued March 18, 2022, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2022 filing | March 18, 2022 | NASAA depository | Costs, fees and locations, 2019–2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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