Ascend Hotel Collection franchise
A hotel affiliation for independently named upscale hotels. At the end of 2025 there were 184 Ascend Hotel Collection locations in the US, all franchised.
- Cost to open
- $9.4M–$26.1M
- Franchise fee
- $45,000
- Royalty
- 5% of gross room revenues
- Locations, 2025
- 184
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Company snapshot
- SBA loans
- Not on the SBA Franchise Directory
From CHOICE HOTELS INTERNATIONAL INC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a Ascend Hotel Collection franchise costs
Opening New hotel costs an estimated $9,395,568 to $26,096,815. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: CHOICE HOTELS INTERNATIONAL INC, 2026 filing, page 52
Ascend Hotel Collection franchise fee
The franchise fee is $45,000, Minimum affiliation fee; the actual fee is $525 per room.. You pay it when you sign the franchise agreement.
Source: CHOICE HOTELS INTERNATIONAL INC, 2026 filing, page 30
Royalty and ongoing fees
| Royalty | A membership fee of 5% of the preceding month’s gross room revenues; marketing and reservation fees are separate. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: CHOICE HOTELS INTERNATIONAL INC, 2026 filing, page 32
Sales and earnings
Shares figures Ascend Hotel Collection publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: CHOICE HOTELS INTERNATIONAL INC, 2026 filing, page 84
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2023 | 177 (+3) | 0 |
| 2024 | 182 (+5) | 0 |
| 2025 | 184 (+2) | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Source: CHOICE HOTELS INTERNATIONAL INC, 2026 filing, page 89
How Ascend Hotel Collection compares
Of the 45 hotel franchises on this site, Ascend Hotel Collection is the 24th cheapest to open and the 10th largest by number of locations.
| Measure | Ascend Hotel Collection | Typical hotel |
|---|---|---|
| Cost to open, low end | $9.4M | $9.16M |
| Change in franchised locations, 0 yrs | +5.7% | +13.5% |
| Shares earnings figures | Yes | 27 of 45 |
Typical is the median across the 45 brands in hotel franchises.
