SureStay Collection by Best Western franchise
A hotel affiliation offering reservations, marketing and operating support. At the end of 2025 there were 16 SureStay Collection by Best Western locations in the US, all franchised.
- Cost to open
- $881K–$29.2M
- Franchise fee
- $25,000
- Royalty
- 5% of gross rooms revenue
- Locations, 2025
- 16+16 in 3 yrs
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Company snapshot
- SBA loans
- Not on the SBA Franchise Directory
From SureStay, Inc’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
How much a SureStay Collection by Best Western franchise costs
Opening one SureStay Collection by Best Western costs an estimated $880,775 to $29,207,255. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: SureStay, Inc, 2026 filing, page 1
SureStay Collection by Best Western franchise fee
The franchise fee is $25,000. You pay it when you sign the franchise agreement.
Source: SureStay, Inc, 2026 filing, page 21
Royalty and ongoing fees
| Royalty | 5% of monthly gross rooms revenue for sales, marketing and technology services; booking and loyalty fees are additional. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: SureStay, Inc, 2026 filing, page 22
Sales and earnings
No figures SureStay Collection by Best Western does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: SureStay, Inc, 2026 filing, page 48
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2023 | 0 (0) | 0 | 0 |
| 2024 | 5 (+5) | 0 | 0 |
| 2025 | 16 (+11) | 0 | 1 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
Source: SureStay, Inc, 2026 filing, page 49
How SureStay Collection by Best Western compares
Of the 45 hotel franchises on this site, SureStay Collection by Best Western is the 15th cheapest to open and the 26th largest by number of locations.
| Measure | SureStay Collection by Best Western | Typical hotel |
|---|---|---|
| Cost to open, low end | $881K | $9.16M |
| Closed or left per year | 20% | 3.8% |
| Shares earnings figures | No | 27 of 45 |
Typical is the median across the 45 brands in hotel franchises.
