Benny's franchise
2025 filing · March 7, 2025GrowingShares sales figures
Benny's at a glance
A fast-casual pizza shop selling 28-inch pizzas by the slice and whole, with related food and drinks. At the end of 2024 there were 32 Benny's locations in the US, 4 franchised and 28 company-owned, so most are run by the company itself.
The business
- Franchisor
- Benny's Franchising LLC
- The company that sells the franchises
- Current franchisor selling since
- 2019
- 6 years of selling franchises
- Franchisor based in
- Roanoke, Virginia
- Typical size
- 1,200–1,800 sq ft
What you pay
- Cost to open
- $138K–$480K
- Fee, build-out and opening working capital
- Franchise fee
- $50,000
- Paid once, when you sign
- Royalty
- 5%
- 5% of monthly gross sales, paid monthly
- Brand fund
- None now
- Up to 2% of monthly gross sales; not charged at present
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2024
- 32
- Franchised and company-owned
- Franchised
- 4
- Company-owned
- 28
- Change in 3 years
- +2
- Franchised locations, 2022–2024
- States
- 6
- Most in Virginia, North Carolina and South Carolina
From Benny's Franchising LLC’s 2025 filing; revenue and net income from its audited financial statements, page 159; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Benny's among all franchises with the same figure.
| Figure | Benny's | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $308,950 | Costs less than 55% of franchises |
| Franchise feePaid once, when you sign | $50,000 | Higher than 70% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 32 | More than 57% of franchises |
How much a Benny's franchise costs
Opening one Benny's costs an estimated $138,400 to $479,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Benny's Franchising LLC, 2025 filing, page 1
Benny's franchise fee
The franchise fee is $50,000. You pay it when you sign the franchise agreement.
Source: Benny's Franchising LLC, 2025 filing, page 11
Royalty and ongoing fees
| Royalty | 5% of monthly gross sales, paid monthly. |
|---|---|
| Brand or marketing fund | Up to 2% of monthly gross sales; not charged at present. |
| POS/Computer System | $2,100 - $5,500, plus $100 - $125 |
| Transfer Fee | 50% of then-current initial franchise fee |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Benny's Franchising LLC, 2025 filing, page 11
Other fees as filed, from pages 12–17. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Benny's publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Benny's Franchising LLC, 2025 filing, page 47
- Estimate Estimated yearly sales per location
- $520K–$910K
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
Growth and closures
Share of franchised locations, 2024 / 2022–2024. Typical means the median: half of brands are above it, half below.
| Measure | Benny's | Typical pizza brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | +33% / +100% | 0% / −3% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 0% / 0% | 2.8% / 9.1% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical pizza brand is the median of the 49 brands in pizza franchises with three years of counts.
How Benny's compares
Of the 122 pizza franchises on this site, Benny's is the 12th cheapest to open and the 46th largest by number of locations.
| Figure | Benny's | Typical pizza brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $138K | $349K | $222K |
| Cost to open, high end | $480K | $787K | $477K |
| Franchise fee | $50K | $30K | $40K |
| Royalty | 5% | 5% | 6% |
| US locations | 32 | 26 | 21 |
| Shares earnings figures | Yes | 63 of 122 | 2,147 of 3,352 |
Typical is the median across the 122 brands in pizza franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2022 | 2 (0) | 25 | 0 | 0 |
| 2023 | 3 (+1) | 26 | +1 | 0 |
| 2024 | 4 (+1) | 28 | +1 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: pizza franchise costs and franchise failure rates.
Source: Benny's Franchising LLC, 2025 filing, page 55
Where Benny's locations are
At the end of 2024, Benny's had locations in 6 states. The most are in Virginia, North Carolina and South Carolina.
- Virginia19
- North Carolina5
- South Carolina4
- Pennsylvania2
- Michigan1
- Wyoming1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Virginia | 1 | 18 | 19 |
| North Carolina | 1 | 4 | 5 |
| South Carolina | 0 | 4 | 4 |
| Pennsylvania | 0 | 2 | 2 |
| Michigan | 1 | 0 | 1 |
| Wyoming | 1 | 0 | 1 |
Source: Benny's Franchising LLC, 2025 filing, page 55
Who owns Benny's?
Benny's franchises are sold by Benny's Franchising LLC.
From Benny's Franchising LLC’s 2025 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Benny's Franchising LLC, 2025 filing, litigation on page 10, bankruptcy on page 10
Benny's filings
The figures on this page come from Benny's Franchising LLC’s 2025 filing, issued March 7, 2025, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | March 7, 2025 | NASAA depository | Costs, fees and locations, 2022–2024 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other pizza franchises
All pizza franchises
Benny's is also on these lists: restaurant franchises, food franchises.