Eggspectation franchise
2023 filing · April 21, 2023Shares sales figures
Eggspectation at a glance
An upscale casual full-service restaurant serving breakfast all day, lunch and dinner, with a full bar. At the end of 2022 there were 8 Eggspectation locations in the US, 7 franchised and 1 company-owned.
The business
- Franchisor
- Eggspectation Restaurants, LLC
- The company that sells the franchises
- Franchising since
- 2006
- 17 years of selling franchises
- Franchisor based in
- Owings Mills, Maryland
- Typical size
- 4,000–6,000 sq ft
What you pay
- Cost to open
- $1.39M–$1.97M
- Fee, build-out and opening working capital
- Franchise fee
- $50,000
- Paid once, when you sign
- Royalty
- 5%
- 5% of sales, paid weekly
- Brand fund
- 1%
- 1% of aggregate sales, paid weekly; it can rise to 2% once there are 25 U.S. locations
- Renewal fee
- See terms
- 50% of then-current Initial Franchise Fee being charged to franchisees
- Agreement length
- 20 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2022
- 8
- Franchised and company-owned
- Franchised
- 7
- Company-owned
- 1
- Change in 3 years
- 0
- Franchised locations, 2020–2022
- States
- 4
- Most in Maryland, Virginia and Delaware
From Eggspectation Restaurants, LLC’s 2023 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Eggspectation among all franchises with the same figure.
| Figure | Eggspectation | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $1,675,000 | Costs more than 90% of franchises |
| Franchise feePaid once, when you sign | $50,000 | Higher than 70% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 8 | Fewer than 65% of franchises |
How much a Eggspectation franchise costs
Opening one Eggspectation costs an estimated $1,385,000 to $1,965,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements ($600,000 to $900,000) and kitchen equipment ($275,000 to $375,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $50,000 | ||
| Leasehold Improvements | $600,000 | $900,000 | |
| Kitchen Equipment | $275,000 | $375,000 | |
| Furniture, Fixtures and Furnishings | $200,000 | $250,000 | |
| Signage & Lighting | $50,000 | $75,000 | |
| Initial Inventory | $30,000 | $35,000 | |
| Architectural/ Engineering | $50,000 | $60,000 | |
| POS and Computer Equipment | $25,000 | $40,000 | |
| Travel, lodging and meals for training | $10,000 | $20,000 | |
| Business/ Office Supplies | $2,500 | $5,000 | |
| Business licenses, permits, etc. (for first year) | $7,500 | $10,000 | |
| Insurance deposits and premiums (for first year) | $10,000 | $20,000 | |
| Grand Opening Advertising | $5,000 | $15,000 | |
| Professional Fees | $10,000 | $20,000 | |
| Other Fees (utility hookup; seat fees) | $10,000 | $15,000 | |
| Additional Funds – Three Months | $50,000 | $75,000 | |
| Total | $1,385,000 | $1,965,000 | |
Source: Eggspectation Restaurants, LLC, 2023 filing, page 19
Eggspectation franchise fee
The franchise fee is $50,000. You pay it when you sign the franchise agreement.
Source: Eggspectation Restaurants, LLC, 2023 filing, page 12
Royalty and ongoing fees
| Royalty | 5% of sales, paid weekly. |
|---|---|
| Brand or marketing fund | 1% of aggregate sales, paid weekly; it can rise to 2% once there are 25 U.S. locations. |
| Renewal Fee | 50% of then-current Initial Franchise Fee being charged to franchisees |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Eggspectation Restaurants, LLC, 2023 filing, page 13
Other fees as filed, from page 15. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Eggspectation publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Eggspectation Restaurants, LLC, 2023 filing, page 53
- Estimate Estimated yearly sales per location
- $1.3M–$2.4M
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
Growth and closures
Share of franchised locations, 2022 / 2020–2022. Typical means the median: half of brands are above it, half below.
| Measure | Eggspectation | Typical breakfast brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | +40% / 0% | +5.4% / +7.9% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 0% / 29% | 0% / 7.1% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 14% | 0% / 0% | 0% / 0% |
Typical breakfast brand is the median of the 20 brands in breakfast franchises with three years of counts.
How Eggspectation compares
Of the 58 breakfast franchises on this site, Eggspectation is the 54th cheapest to open and the 39th largest by number of locations.
| Figure | Eggspectation | Typical breakfast brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $1.39M | $640K | $222K |
| Cost to open, high end | $1.97M | $1.2M | $477K |
| Franchise fee | $50K | $40K | $40K |
| Royalty | 5% | 5% | 6% |
| Brand fund | 1% | 1.4% | 2% |
| US locations | 8 | 13 | 21 |
| Shares earnings figures | Yes | 46 of 58 | 2,147 of 3,352 |
Typical is the median across the 58 brands in breakfast franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2020 | 6 (−1) | 1 | +1 | −2 |
| 2021 | 5 (−1) | 2 | 0 | −1 |
| 2022 | 7 (+2) | 1 | +2 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Eggspectation Restaurants, LLC, 2023 filing, page 55
Where Eggspectation locations are
At the end of 2022, Eggspectation had locations in 4 states. The most are in Maryland, Virginia and Delaware.
- Maryland3
- Virginia3
- Delaware1
- Texas1
Source: Eggspectation Restaurants, LLC, 2023 filing, page 56
Who owns Eggspectation?
Eggspectation franchises are sold by Eggspectation Restaurants, LLC. It is a subsidiary of Eggspectation Corporation.
From Eggspectation Restaurants, LLC’s 2023 filing, page 8.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 10–11. |
|---|---|
| Bankruptcy | No bankruptcy of the franchisor. Its CEO filed a consumer proposal under Canadian insolvency law in 2012 after a lease he had guaranteed went unpaid. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Eggspectation Restaurants, LLC, 2023 filing, litigation on pages 10–11, bankruptcy on page 11
Eggspectation filings
The figures on this page come from Eggspectation Restaurants, LLC’s 2023 filing, issued April 21, 2023, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2023 filing | April 21, 2023 | NASAA depository | Costs, fees and locations, 2020–2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other breakfast franchises
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Eggspectation is also on these lists: restaurant franchises, food franchises.