Pür & Simple franchise
2026 filing · March 31, 2026Growing
Pür & Simple at a glance
A full-service all-day breakfast restaurant and juice bar serving breakfast, lunch and fresh juices. At the end of 2025 there were 1 Pür & Simple locations in the US, all franchised.
The business
- Franchisor
- Pür & Simple Restaurants USA, Inc
- The company that sells the franchises
- Typical size
- 2,500–3,500 sq ft
What you pay
- Cost to open
- $1.1M–$1.98M
- Fee, build-out and opening working capital
- Franchise fee
- $40,000
- Paid once, when you sign
- Royalty
- 5%
- 5% of gross sales, paid weekly
- Brand fund
- 3%
- 3% of gross sales, paid weekly
Where it is
- US locations, 2025
- 1
- Franchised and company-owned
- Franchised
- 1
- Company-owned
- 0
- Change in 1 years
- +1
- Franchised locations, 2023–2025
- States
- 1
- Most in Texas
Support and records
From Pür & Simple Restaurants USA, Inc’s 2026 filing; revenue and net loss from its audited financial statements, page 194; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Pür & Simple among all franchises with the same figure.
| Figure | Pür & Simple | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $1,536,750 | Costs more than 89% of franchises |
| Franchise feePaid once, when you sign | $40,000 | Lower than 46% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 1 | Fewer than 88% of franchises |
How much a Pür & Simple franchise costs
Opening one Pür & Simple costs an estimated $1,095,450 to $1,978,050. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements, general contractor supervision and building permits ($600,000 to $1,100,000) and furniture, fixtures, equipment and computer systems ($180,000 to $275,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $40,000 | ||
| Initial Training Fee | $20,000 | ||
| Leasehold Improvements, General Contractor Supervision and Building Permits | $600,000 | $1,100,000 | |
| Furniture, Fixtures, Equipment and Computer Systems | $180,000 | $275,000 | |
| Signage and Posters | $30,000 | $40,000 | |
| Project Management Fee | $25,000 | ||
| Smallwares | $20,000 | $30,000 | |
| Plans and Consultants | $28,500 | $50,000 | |
| Opening Inventory and Uniforms | $22,950 | $30,550 | |
| Travel and Accommodation Costs to Attend Initial and Additional Support and Staff Training | $10,500 | $20,000 | |
| Other Miscellaneous Costs | $2,500 | $7,500 | |
| Grand Opening Advertising | $10,000 | $35,000 | |
| Pre-Paid Rent and/or Security Deposits | $20,000 | $75,000 | |
| Professional Fees | $2,500 | $7,500 | |
| Business Licenses | $500 | $2,500 | |
| Liquor License | $8,000 | $80,000 | |
| Real-Estate Broker Fees and Commissions | $0 | $15,000 | |
| Estimated Working Capital | $25,000 | $50,000 | |
| Additional Funds – Three Months | $50,000 | $75,000 | |
| Total | $1,095,450 | $1,978,050 | |
Source: Pür & Simple Restaurants USA, Inc, 2026 filing, page 18
Pür & Simple franchise fee
The franchise fee is $40,000. You pay it when you sign the franchise agreement.
Source: Pür & Simple Restaurants USA, Inc, 2026 filing, page 12
Royalty and ongoing fees
| Royalty | 5% of gross sales, paid weekly. |
|---|---|
| Brand or marketing fund | 3% of gross sales, paid weekly. |
| Furniture, Fixtures, Equipment and Computer Systems | $180,000 |
| Additional or Supplementary Training | $2,500 per person for each additional person |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Pür & Simple Restaurants USA, Inc, 2026 filing, page 13
Other fees as filed, from pages 13–18. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Pür & Simple does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Pür & Simple Restaurants USA, Inc, 2026 filing, page 62
- Estimate Estimated yearly sales per location
- $1M–$1.8M
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
How Pür & Simple compares
Of the 58 breakfast franchises on this site, Pür & Simple is the 51st cheapest to open and the 55th largest by number of locations.
| Figure | Pür & Simple | Typical breakfast brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $1.1M | $640K | $222K |
| Cost to open, high end | $1.98M | $1.2M | $477K |
| Franchise fee | $40K | $40K | $40K |
| Royalty | 5% | 5% | 6% |
| Brand fund | 3% | 1.4% | 2% |
| US locations | 1 | 13 | 21 |
| Shares earnings figures | No | 46 of 58 | 2,147 of 3,352 |
Typical is the median across the 58 brands in breakfast franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2023 | 0 (0) | 0 | 0 | 0 |
| 2024 | 1 (+1) | 0 | – | – |
| 2025 | 1 (0) | 0 | – | – |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Pür & Simple Restaurants USA, Inc, 2026 filing, page 63
Where Pür & Simple locations are
At the end of 2025, Pür & Simple had franchised locations in 1 state. The most are in Texas.
- Texas1
| State | Franchised |
|---|---|
| Texas | 1 |
Source: Pür & Simple Restaurants USA, Inc, 2026 filing, page 63
Who owns Pür & Simple?
Pür & Simple franchises are sold by Pür & Simple Restaurants USA, Inc.
From Pür & Simple Restaurants USA, Inc’s 2026 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Pür & Simple Restaurants USA, Inc, 2026 filing, litigation on page 11, bankruptcy on page 12
Pür & Simple filings
The figures on this page come from Pür & Simple Restaurants USA, Inc’s 2026 filing, issued March 31, 2026, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | March 31, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other breakfast franchises
All breakfast franchises
Pür & Simple is also on these lists: restaurant franchises, food franchises.