GoDog franchise
2024 filing · April 18, 2024Shares sales figures
GoDog at a glance
A dog campus offering daycare, boarding, grooming and training.
The business
- Franchisor
- GoDog Franchising, LLC
- The company that sells the franchises
- Franchising since
- 2023
- Franchisor based in
- Atlanta, Georgia
What you pay
- Cost to open
- $1.99M–$3.7M
- Fee, build-out and opening working capital
- Franchise fee
- $80,000
- Paid once, when you sign
- Royalty
- 7%
- 7% of weekly gross revenue, plus a technology fee (the lesser of 1% or $300 a week) and up to 2% to the brand fund
- Brand fund
- 2%
- 2% of weekly gross revenue, paid weekly
- Renewal fee
- $5,000
- When the agreement ends and you sign again
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- Franchised, 2023
- 0
- As printed in the filing
From GoDog Franchising, LLC’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
GoDog among all franchises with the same figure.
| Figure | GoDog | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $2,841,688 | Costs more than 95% of franchises |
| Franchise feePaid once, when you sign | $80,000 | Higher than 97% of franchises |
| RoyaltyShare of sales paid to the franchisor | 7% | Higher than 70% of brands with a set rate |
How much a GoDog franchise costs
Opening one GoDog costs an estimated $1,987,250 to $3,696,125. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements ($1,200,000 to $2,400,000) and direct purchases ($360,000 to $420,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| To be Made Initial Franchise Fee | $80,000 | ||
| Development Oversight Fee | $25,000 | ||
| Rent | $35,000 | $105,000 | |
| Security Deposit | $0 | $5,000 | |
| Professional Fees | $10,000 | $25,000 | |
| Insurance (3 Months) | $5,250 | $6,125 | |
| Market Introduction Program | $25,000 | $60,000 | |
| Training Expenses | $15,000 | $27,000 | |
| Additional Funds – 3 Months | $20,000 | $40,000 | |
| Initial Labor Costs | $0 | $104,000 | |
| Site Survey | $3,000 | $9,000 | |
| Architect & Engineering Fee | $65,000 | $110,000 | |
| Utility Deposits | $0 | $5,000 | |
| To be Made Business Licenses & Permits | $20,000 | $50,000 | |
| Construction Management Services | $35,000 | $75,000 | |
| Leasehold Improvements | $1,200,000 | $2,400,000 | |
| Exterior and Interior Signage and Graphics | $25,000 | $50,000 | |
| Direct Purchases | $360,000 | $420,000 | |
| Furniture, Fixtures and Equipment (FFE) | $64,000 | $100,000 | |
| Total | $1,987,250 | $3,696,125 | |
Source: GoDog Franchising, LLC, 2024 filing, page 22
GoDog franchise fee
The franchise fee is $80,000. You pay it when you sign the franchise agreement.
Source: GoDog Franchising, LLC, 2024 filing, page 13
Royalty and ongoing fees
| Royalty | 7% of weekly gross revenue, plus a technology fee (the lesser of 1% or $300 a week) and up to 2% to the brand fund. |
|---|---|
| Brand or marketing fund | 2% of weekly gross revenue, paid weekly. |
| Renewal Fee | $5,000 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: GoDog Franchising, LLC, 2024 filing, page 14
Other fees as filed, from page 15. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures GoDog publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: GoDog Franchising, LLC, 2024 filing, page 54
How GoDog compares
Of the 13 dog training franchises on this site, GoDog is the most expensive to open.
| Figure | GoDog | Typical dog training brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $1.99M | $112K | $222K |
| Cost to open, high end | $3.7M | $203K | $477K |
| Franchise fee | $80K | $49K | $40K |
| Royalty | 7% | 8% | 6% |
| Brand fund | 2% | 1% | 2% |
| Shares earnings figures | Yes | 11 of 13 | 2,147 of 3,352 |
Typical is the median across the 13 brands in dog training franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2020 | 0 (0) | 2 |
| 2021 | 0 (0) | 2 |
| 2022 | 0 (0) | 2 |
| 2023 | 0 (0) | 3 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
These figures don't add up as printed: the 2022 counts come to 2, but the filing shows 3. Worth asking the franchisor.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Over 4 years, from the start of 2020 to the end of 2023, franchised locations went from 0 to 0, no change. The earlier years come from the brand's 2023 filing.
Source: GoDog Franchising, LLC, 2024 filing, page 61
2020: GoDog Franchising, LLC, 2023 filing, page 57
Who owns GoDog?
GoDog franchises are sold by GoDog Franchising, LLC. Its ultimate parent is GoDog Investment Holdings, LLC.
From GoDog Franchising, LLC’s 2024 filing, page 10.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: GoDog Franchising, LLC, 2024 filing, litigation on page 12, bankruptcy on page 13
GoDog filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from GoDog Franchising, LLC’s 2024 filing, issued April 18, 2024; the earlier ones below are on record with the NASAA Electronic Filing Depository and fill in older location counts.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | April 18, 2024 | NASAA depository | Costs, fees and locations, 2021–2023 |
| 2023 filing | May 19, 2023 | NASAA depository | Locations, 2020 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other dog training franchises
All dog training franchises
GoDog is also on these lists: dog daycare franchises, pet franchises.