Goosehead Insurance franchise
Goosehead Insurance franchisees run independent personal insurance agencies selling home and auto policies from many carriers, while Goosehead's corporate team handles much of the customer service. At the end of 2025 there were 1,022 Goosehead Insurance locations in the US, 1,009 franchised and 13 company-owned.
- Cost to open
- $66K–$112K
- Franchise fee
- $50,000
- Royalty
- 20% / 50%
- Locations, 2025
- 1,022−404 in 3 yrs
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Company snapshot
- Franchisor based in
- Westlake, Texas
- Time to open
- About 2 months on average
- Agreement length
- 10 years
- Financing
- Some financing offered
From Goosehead Insurance Agency, LLC’s 2026 filing.
How much a Goosehead Insurance franchise costs
Opening one Goosehead Insurance agency costs an estimated $66,000 to $111,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Goosehead Insurance Agency, LLC, 2026 filing, page 22
Goosehead Insurance franchise fee
The franchise fee is $50,000, for a single franchise. You pay it when you sign the franchise agreement.
Source: Goosehead Insurance Agency, LLC, 2026 filing, page 12
Royalty and ongoing fees
| Royalty | 20% of gross revenues on new insurance policies and 50% on renewals, with a minimum royalty. |
|---|---|
| Brand or marketing fund | Up to 2% of gross revenues as a marketing contribution. |
Source: Goosehead Insurance Agency, LLC, 2026 filing, page 13
Sales and earnings
Shares figures Goosehead Insurance publishes sales or earnings figures for its locations: it reports new and renewal revenue per producer for franchise and corporate producers, 2023 to 2025. The full tables, with notes on which locations are counted, are in its filing.
Source: Goosehead Insurance Agency, LLC, 2026 filing, page 48
Locations opened and closed
| Year | Franchised | Company-owned | Closed |
|---|---|---|---|
| 2023 | 1,226 (−187) | 12 | 404 |
| 2024 | 1,103 (−123) | 12 | 220 |
| 2025 | 1,009 (−94) | 13 | 215 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
Source: Goosehead Insurance Agency, LLC, 2026 filing, page 58
Similar franchises
Goosehead Insurance franchise questions
How long does it take to open a Goosehead Insurance?
About 2 months on average, according to Goosehead Insurance's 2026 filing. Finding a site, permits and build-out are what usually stretch it.
Does Goosehead Insurance help with financing?
Yes, in some cases. Goosehead Insurance may finance part of the cost, such as the franchise fee, for qualified buyers; terms are in its filing.
How long is a Goosehead Insurance franchise agreement?
The initial term is 10 years. Renewal is usually possible if you're in good standing, often for a fee and a remodel.
Is Goosehead Insurance growing or shrinking?
Over the last 3 years 435 franchised locations opened and 839 closed or left, a net change of −28.6%.
Does Goosehead Insurance say how much franchisees make?
Yes: it reports new and renewal revenue per producer for franchise and corporate producers, 2023 to 2025. Your results can differ; the filing explains which locations are counted.
Where is Goosehead Insurance based?
Goosehead Insurance Agency, LLC is based in Westlake, Texas.