Hallmark Homecare franchise
2026 filing · March 27, 2026Shares sales figures
Hallmark Homecare at a glance
An in-home care business providing non-medical personal care and companionship to seniors and other adults.
The business
- Industry
- Home care and senior care
- Franchisor
- Hallmark Homecare, LLC
- The company that sells the franchises
- Franchising since
- 2019
- 7 years of selling franchises
- Franchisor based in
- Incline Village, Nevada
What you pay
- Cost to open
- $110K–$135K
- A Hallmark Homecare business with one territory
- Franchise fee
- $59,500
- For one territory of up to 250,000 people
- Royalty
- 6% + minimum
- The greater of 6% of gross sales or $500 a month for each territory
- Brand fund
- Yes
- 1% of gross sales or $150 per territory, whichever is more
- Agreement length
- 10 years
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- Franchised, 2025
- 59
- As printed in the filing
From Hallmark Homecare, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Hallmark Homecare among all franchises with the same figure.
| Figure | Hallmark Homecare | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $122,000 | Costs less than 83% of franchises |
| Franchise feePaid once, when you sign | $59,500 | Higher than 85% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
How much a Hallmark Homecare franchise costs
Opening a Hallmark Homecare business with one territory costs an estimated $109,500 to $134,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Hallmark Homecare, LLC, 2026 filing, page 16
Hallmark Homecare franchise fee
The franchise fee is $59,500, for one territory of up to 250,000 people. You pay it when you sign the franchise agreement.
Source: Hallmark Homecare, LLC, 2026 filing, page 13
Royalty and ongoing fees
| Royalty | The greater of 6% of gross sales or $500 a month for each territory. |
|---|---|
| Brand or marketing fund | 1% of gross sales or $150 per territory, whichever is more. |
| Transfer Fee | $10,000 |
| Level 2 Live Training Fee for Additional Trainees | $1,500 per trainee |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Hallmark Homecare, LLC, 2026 filing, page 13
Other fees as filed, from page 14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Hallmark Homecare publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Hallmark Homecare, LLC, 2026 filing, page 35
SBA loans to Hallmark Homecare franchisees
Lenders approved 14 SBA 7(a) loans for Hallmark Homecare franchisees from 2023 to 2026, $1.75M in all. Of the 2 that have ended, 1 was paid in full and 1 was charged off. The other 12 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Hallmark Homecare compares
Of the 73 home care franchises on this site, Hallmark Homecare is the 45th cheapest to open.
| Figure | Hallmark Homecare | Typical home care brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $110K | $100K | $222K |
| Cost to open, high end | $135K | $175K | $477K |
| Franchise fee | $60K | $50K | $40K |
| Royalty | 6% | 5% | 6% |
| Shares earnings figures | Yes | 61 of 73 | 2,147 of 3,352 |
Typical is the median across the 73 brands in home care and senior care franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 1 (0) | 1 | – | – |
| 2022 | 2 (+1) | 1 | – | – |
| 2023 | 25 (+23) | 0 | +23 | 0 |
| 2024 | 36 (+11) | 0 | +15 | −4 |
| 2025 | 59 (+23) | 0 | +32 | −9 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
These figures don't add up as printed: the 2023 counts come to 3, but the filing shows 2. Worth asking the franchisor.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: home care franchise costs and franchise failure rates.
Over 5 years, from the start of 2021 to the end of 2025, franchised locations went from 1 to 59 (+58, +5800%). The earlier years come from the brand's 2024 filing.
Source: Hallmark Homecare, LLC, 2026 filing, page 47
2021–2022: Hallmark Homecare, LLC, 2024 filing, page 39
Who owns Hallmark Homecare?
Hallmark Homecare franchises are sold by Hallmark Homecare, LLC.
From Hallmark Homecare, LLC’s 2026 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on page 12. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Hallmark Homecare, LLC, 2026 filing, litigation on page 12, bankruptcy on page 13
Hallmark Homecare filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from Hallmark Homecare, LLC’s 2026 filing, issued March 27, 2026; the earlier ones below are on record with the Minnesota Department of Commerce and fill in older location counts.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | March 27, 2026 | Minnesota | Costs, fees and locations, 2023–2025 |
| 2024 filing | – | Minnesota | Locations, 2021–2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
