MarieBelle franchise
2022 filing · April 27, 2022Shares sales figures
MarieBelle at a glance
A chocolate shop selling MarieBelle chocolates, hot chocolate and other drinks. At the end of 2021 there were 2 MarieBelle locations in the US, all company-owned.
The business
- Franchisor
- MS Franchise, LLC
- The company that sells the franchises
- Franchisor based in
- Brooklyn, New York
- Typical size
- About 1,200 sq ft
What you pay
- Cost to open
- $305K–$470K
- Fee, build-out and opening working capital
- Franchise fee
- $35,000
- Paid once, when you sign
- Royalty
- 5%
- 5% of gross sales other than MarieBelle products bought from the franchisor's affiliate, paid monthly, plus 2% of all sales to the brand fund
- Brand fund
- 2%
- 2% of gross sales, paid with the royalty
- Agreement length
- 10 years
- Franchisor financing
- None offered
Where it is
- US locations, 2021
- 2
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 2
- Change in 3 years
- 0
- Franchised locations, 2019–2021
- States
- 1
- Most in New York
From MS Franchise, LLC’s 2022 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
MarieBelle among all franchises with the same figure.
| Figure | MarieBelle | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $387,250 | Costs more than 53% of franchises |
| Franchise feePaid once, when you sign | $35,000 | Lower than 61% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 2 | Fewer than 82% of franchises |
How much a MarieBelle franchise costs
Opening one MarieBelle costs an estimated $305,000 to $469,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are equipment, furniture, fixtures, furnishings, signs and Décor ($100,000 to $130,000) and initial inventory, smallwares, packaging and office supplies ($60,000 to $80,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $35,000 | ||
| Real Estate/Rent | $28,000 | $40,000 | |
| Utility Deposits | $1,500 | $2,500 | |
| Leasehold Improvements | $25,000 | $75,000 | |
| Grand Opening Advertising | $7,500 | $10,000 | |
| Equipment, Furniture, Fixtures, Furnishings, Signs and Décor | $100,000 | $130,000 | |
| Computer System and POS System | $10,000 | $20,000 | |
| Insurance | $1,000 | $3,000 | |
| Miscellaneous Opening Expenses | $2,000 | $4,000 | |
| Initial Inventory, Smallwares, Packaging and Office Supplies | $60,000 | $80,000 | |
| Licenses, Permits and Fees | $500 | $2,000 | |
| Professional Fees | $2,500 | $4,000 | |
| Training Expenses | $2,000 | $4,000 | |
| Additional Funds (3 months) | $30,000 | $60,000 | |
| Total | $305,000 | $469,500 | |
Source: MS Franchise, LLC, 2022 filing, page 17
MarieBelle franchise fee
The franchise fee is $35,000. You pay it when you sign the franchise agreement.
Source: MS Franchise, LLC, 2022 filing, page 9
Royalty and ongoing fees
| Royalty | 5% of gross sales other than MarieBelle products bought from the franchisor's affiliate, paid monthly, plus 2% of all sales to the brand fund. |
|---|---|
| Brand or marketing fund | 2% of gross sales, paid with the royalty. |
| Technology Fee | $150 per month |
| Transfer Fee | $5,000 |
| Local Advertising Requirement | 1% of monthly Total Gross Sales. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: MS Franchise, LLC, 2022 filing, page 10
Other fees as filed, from pages 10–14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures MarieBelle publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: MS Franchise, LLC, 2022 filing, page 48
- Estimate Estimated yearly sales per location
- $450K–$780K
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
How MarieBelle compares
Of the 117 coffee franchises on this site, MarieBelle is the 47th cheapest to open and the 91st largest by number of locations.
| Figure | MarieBelle | Typical coffee brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $305K | $350K | $222K |
| Cost to open, high end | $470K | $741K | $477K |
| Franchise fee | $35K | $35K | $40K |
| Royalty | 5% | 6% | 6% |
| Brand fund | 2% | 1.5% | 2% |
| US locations | 2 | 8 | 21 |
| Shares earnings figures | Yes | 69 of 117 | 2,147 of 3,352 |
Typical is the median across the 117 brands in coffee franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2019 | 0 (0) | 2 | 0 | 0 |
| 2020 | 0 (0) | 2 | 0 | 0 |
| 2021 | 0 (0) | 2 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: coffee franchise costs and franchise failure rates.
Source: MS Franchise, LLC, 2022 filing, page 50
Where MarieBelle locations are
At the end of 2021, MarieBelle had locations in 1 state. The most are in New York.
- New York2
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| New York | 0 | 2 | 2 |
Source: MS Franchise, LLC, 2022 filing, page 51
Who owns MarieBelle?
MarieBelle franchises are sold by MS Franchise, LLC.
From MS Franchise, LLC’s 2022 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: MS Franchise, LLC, 2022 filing, litigation on page 9, bankruptcy on page 9
MarieBelle filings
The figures on this page come from MS Franchise, LLC’s 2022 filing, issued April 27, 2022, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2022 filing | April 27, 2022 | NASAA depository | Costs, fees and locations, 2019–2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other coffee franchises
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