Mochidoki franchise
2023 filing · September 28, 2023Shares sales figures
Mochidoki at a glance
A mochi ice cream shop serving mochi ice cream, mochi desserts and boba tea. At the end of 2022 there were 2 Mochidoki locations in the US, all company-owned.
The business
- Franchisor
- Mochidoki Franchising, LLC
- The company that sells the franchises
- Franchisor based in
- New York, New York
- Typical size
- 400–1,200 sq ft
What you pay
- Cost to open
- $349K–$905K
- Fee, build-out and opening working capital
- Franchise fee
- $45,000
- Paid once, when you sign
- Royalty
- 5%
- 5% of gross sales, paid weekly, plus 2% on local marketing. A brand fund of up to 2% is not charged yet
- Brand fund
- None now
- Up to 2% of gross sales, not charged at present
- Renewal fee
- See terms
- 25% of the initial franchise fee charged to new franchisees
- Agreement length
- 10 years
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- US locations, 2022
- 2
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 2
- Change in 3 years
- 0
- Franchised locations, 2020–2022
- States
- 1
- Most in New York
From Mochidoki Franchising, LLC’s 2023 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Mochidoki among all franchises with the same figure.
| Figure | Mochidoki | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $626,650 | Costs more than 72% of franchises |
| Franchise feePaid once, when you sign | $45,000 | Higher than 55% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 2 | Fewer than 82% of franchises |
How much a Mochidoki franchise costs
Opening one Mochidoki costs an estimated $348,800 to $904,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are construction and leasehold improvements ($100,000 to $300,000) and additional funds – three months ($100,000 to $300,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $45,000 | ||
| Construction and Leasehold Improvements | $100,000 | $300,000 | |
| Lease Deposits and Rent – Three Months | $12,000 | $40,000 | |
| Furniture, Fixtures and Equipment | $30,000 | $80,000 | |
| Signage | $3,000 | $10,000 | |
| Computer, Software, and Point of Sale System | $500 | $1,300 | |
| Grand Opening Marketing | $5,000 | $15,000 | |
| Initial Inventory | $10,000 | $20,000 | |
| Utility Deposits | $800 | $1,200 | |
| Insurance Deposits – Three Months | $500 | $2,000 | |
| Is Made Travel for Initial Training | $5,000 | $6,000 | |
| Professional Fees | $32,000 | $64,000 | |
| Licenses and Permits | $5,000 | $20,000 | |
| Additional Funds – Three Months | $100,000 | $300,000 | |
| Total | $348,800 | $904,500 | |
Source: Mochidoki Franchising, LLC, 2023 filing, page 16
Mochidoki franchise fee
The franchise fee is $45,000. You pay it when you sign the franchise agreement.
Source: Mochidoki Franchising, LLC, 2023 filing, page 11
Royalty and ongoing fees
| Royalty | 5% of gross sales, paid weekly, plus 2% on local marketing. A brand fund of up to 2% is not charged yet. |
|---|---|
| Brand or marketing fund | Up to 2% of gross sales, not charged at present. |
| Technology Fee | Up to $500 per month, currently not charged |
| Renewal | 25% of the initial franchise fee charged to new franchisees |
| Additional Employee Initial Training | Our then current training fee, currently $500 per person per day |
| Franchisee Directed Local Marketing | 2% of Gross Sales |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Mochidoki Franchising, LLC, 2023 filing, page 12
Other fees as filed, from pages 12–14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Mochidoki publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Mochidoki Franchising, LLC, 2023 filing, page 48
- Estimate Estimated yearly sales per location
- $590K–$1.1M
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
How Mochidoki compares
Of the 56 bubble tea franchises on this site, Mochidoki is the 45th cheapest to open and the 45th largest by number of locations.
| Figure | Mochidoki | Typical bubble tea brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $349K | $264K | $222K |
| Cost to open, high end | $905K | $502K | $477K |
| Franchise fee | $45K | $40K | $40K |
| Royalty | 5% | 5% | 6% |
| US locations | 2 | 8 | 21 |
| Shares earnings figures | Yes | 19 of 56 | 2,147 of 3,352 |
Typical is the median across the 56 brands in bubble tea franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2020 | 0 (0) | 1 | 0 | 0 |
| 2021 | 0 (0) | 2 | 0 | 0 |
| 2022 | 0 (0) | 2 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: ice cream franchise costs and franchise failure rates.
Source: Mochidoki Franchising, LLC, 2023 filing, page 53
Where Mochidoki locations are
At the end of 2022, Mochidoki had locations in 1 state. The most are in New York.
- New York2
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| New York | 0 | 2 | 2 |
Source: Mochidoki Franchising, LLC, 2023 filing, page 53
Who owns Mochidoki?
Mochidoki franchises are sold by Mochidoki Franchising, LLC. It is a subsidiary of Gordon Desserts, Inc.
From Mochidoki Franchising, LLC’s 2023 filing, page 9.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Mochidoki Franchising, LLC, 2023 filing, litigation on page 11, bankruptcy on page 11
Mochidoki filings
The figures on this page come from Mochidoki Franchising, LLC’s 2023 filing, issued September 28, 2023, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2023 filing | September 28, 2023 | NASAA depository | Costs, fees and locations, 2020–2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other bubble tea franchises
All bubble tea franchises
Mochidoki is also on these lists: ice cream franchises, food franchises.