Resting Rainbow franchise
2025 filing · May 1, 2025GrowingShares sales figures
Resting Rainbow at a glance
A pet funeral, memorial and cremation business run from a cremation center. At the end of 2024 there were 3 Resting Rainbow locations in the US, 1 franchised and 2 company-owned, so most are run by the company itself.
The business
- Industry
- Pet
- Franchisor
- Resting Rainbow Pet Memorials and Cremation Franchise, LLC
- The company that sells the franchises
What you pay
- Cost to open
- $285K–$629K
- A production center
- Franchise fee
- $54,500
- For a protected territory of about 150,000 households
- Royalty
- 7% + minimum
- The greater of 7% of gross revenue or $1,500 a month for each territory, paid weekly, plus 2% to the brand fund
- Brand fund
- 2%
- 2% of gross revenue, paid monthly
- Renewal fee
- $10,000
- When the agreement ends and you sign again
- Agreement length
- 10 years
Where it is
- US locations, 2024
- 3
- Franchised and company-owned
- Franchised
- 1
- Company-owned
- 2
- Change in 3 years
- +1
- Franchised locations, 2022–2024
- States
- 1
- Most in Florida
Support and records
From Resting Rainbow Pet Memorials and Cremation Franchise, LLC’s 2025 filing; revenue and net income from its audited financial statements, page 65; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Resting Rainbow among all franchises with the same figure.
| Figure | Resting Rainbow | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $456,975 | Costs more than 60% of franchises |
| Franchise feePaid once, when you sign | $54,500 | Higher than 81% of franchises |
| RoyaltyShare of sales paid to the franchisor | 7% | Higher than 70% of brands with a set rate |
| US locationsFranchised and company-owned | 3 | Fewer than 78% of franchises |
How much a Resting Rainbow franchise costs
Opening a production center costs an estimated $284,850 to $629,100. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are cremator ($75,000 to $225,000) and rent and leasehold improvements ($60,000 to $110,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Franchise Fee | $54,500 | ||
| Memorials Inventory Package | $3,000 | $5,000 | |
| Equipment Package | $15,000 | $40,000 | |
| Cold Storage | $1,000 | $15,000 | |
| Vehicle | $1,200 | $40,000 | |
| Rent and Leasehold Improvements | $60,000 | $110,000 | |
| Cremator | $75,000 | $225,000 | |
| Shipping and Installation Fee | $20,000 | $40,000 | |
| Office Supplies | $500 | $1,000 | |
| Computer System | $1,400 | $3,000 | |
| Technology Fee -3 months | $2,250 | ||
| Business Licenses and Permits | $6,000 | $12,000 | |
| Insurance Premiums | $2,000 | $3,750 | |
| Membership/ Association Dues | $400 | $600 | |
| Grand Opening Marketing Expenditure | $10,000 | ||
| Local Marketing Fees (3 Months) | $9,000 | ||
| Initial Training Expenses | $1,100 | $3,000 | |
| Professional Fees | $2,500 | $5,000 | |
| Additional Funds – 3 Months | $20,000 | $50,000 | |
| Total | $284,850 | $629,100 | |
Source: Resting Rainbow Pet Memorials and Cremation Franchise, LLC, 2025 filing, page 18
Resting Rainbow franchise fee
The franchise fee is $54,500, for a protected territory of about 150,000 households. You pay it when you sign the franchise agreement.
Source: Resting Rainbow Pet Memorials and Cremation Franchise, LLC, 2025 filing, page 11
Royalty and ongoing fees
| Royalty | The greater of 7% of gross revenue or $1,500 a month for each territory, paid weekly, plus 2% to the brand fund. |
|---|---|
| Brand or marketing fund | 2% of gross revenue, paid monthly. |
| Technology Fees | Currently, $750 per RR Production Center per month |
| Transfer Fee | $10,000 |
| Renewal Fee | $10,000 |
| Training Fees – Remedial and Optional Training | $500 per day and you must reimburse us for our out of pocket costs |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Resting Rainbow Pet Memorials and Cremation Franchise, LLC, 2025 filing, page 13
Other fees as filed, from pages 13–14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Resting Rainbow publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Resting Rainbow Pet Memorials and Cremation Franchise, LLC, 2025 filing, page 49
SBA loans to Resting Rainbow franchisees
Lenders approved 4 SBA 7(a) loans for Resting Rainbow franchisees in 2025, $2.23M in all. None has been paid off or charged off yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Resting Rainbow compares
Of the 88 pet franchises on this site, Resting Rainbow is the 53rd cheapest to open and the 68th largest by number of locations.
| Figure | Resting Rainbow | Typical pet brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $285K | $198K | $222K |
| Cost to open, high end | $629K | $434K | $477K |
| Franchise fee | $55K | $45K | $40K |
| Royalty | 7% | 6.5% | 6% |
| Brand fund | 2% | 1.9% | 2% |
| US locations | 3 | 12 | 21 |
| Shares earnings figures | Yes | 71 of 88 | 2,147 of 3,352 |
Typical is the median across the 88 brands in pet franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2022 | 0 (0) | 1 | 0 | 0 |
| 2023 | 0 (0) | 1 | 0 | 0 |
| 2024 | 1 (+1) | 2 | +1 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Resting Rainbow Pet Memorials and Cremation Franchise, LLC, 2025 filing, page 55
Where Resting Rainbow locations are
At the end of 2024, Resting Rainbow had locations in 1 state. The most are in Florida.
- Florida3
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Florida | 1 | 2 | 3 |
Source: Resting Rainbow Pet Memorials and Cremation Franchise, LLC, 2025 filing, page 56
Who owns Resting Rainbow?
Resting Rainbow franchises are sold by Resting Rainbow Pet Memorials and Cremation Franchise, LLC.
From Resting Rainbow Pet Memorials and Cremation Franchise, LLC’s 2025 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Resting Rainbow Pet Memorials and Cremation Franchise, LLC, 2025 filing, litigation on page 10, bankruptcy on page 10
Resting Rainbow filings
The figures on this page come from Resting Rainbow Pet Memorials and Cremation Franchise, LLC’s 2025 filing, issued May 1, 2025, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | May 1, 2025 | NASAA depository | Costs, fees and locations, 2022–2024 |
Each link opens the filing as a PDF. See the newest filings across all brands.
