SalesStar franchise
2024 filing · April 30, 2024GrowingShares sales figures
SalesStar at a glance
A business-to-business firm combining sales strategy consulting with sales training and coaching for company leaders and their sales teams. At the end of 2023 there were 4 SalesStar locations in the US, 3 franchised and 1 company-owned.
The business
- Industry
- Business services
- Franchisor
- Sales Star Franchising USA, LLC
- The company that sells the franchises
What you pay
- Cost to open
- $206K–$242K
- Fee, build-out and opening working capital
- Franchise fee
- $125,000
- Paid once, when you sign
- Royalty
- 10%
- 10% of monthly gross revenue, plus a national marketing fund fee of the greater of $1,500 a month or 5% of gross revenue
- Brand fund
- Yes
- 5% of monthly gross revenue or $1500 a month, whichever is more, paid with the royalty
- Agreement length
- 5 years
Where it is
- US locations, 2023
- 4
- Franchised and company-owned
- Franchised
- 3
- Company-owned
- 1
- Change in 3 years
- +3
- Franchised locations, 2021–2023
- States
- 4
- Most in Delaware, North Carolina and Ohio
From Sales Star Franchising USA, LLC’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
SalesStar among all franchises with the same figure.
| Figure | SalesStar | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $223,500 | Costs less than 66% of franchises |
| Franchise feePaid once, when you sign | $125,000 | Higher than 99% of franchises |
| RoyaltyShare of sales paid to the franchisor | 10% | Higher than 95% of brands with a set rate |
| US locationsFranchised and company-owned | 4 | Fewer than 74% of franchises |
How much a SalesStar franchise costs
Opening one SalesStar costs an estimated $205,500 to $241,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are franchise fee (below) ($125,000) and additional funds - three months (below) ($70,000 to $100,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Franchise Fee (below) | $125,000 | ||
| Travel and living expenses while training. (below) | $7,000 | $10,000 | |
| First month of NMF | $1,500 | ||
| Computers, software, subscriptions, etc. (below) | $2,000 | $5,000 | |
| Additional funds - three months (below) | $70,000 | $100,000 | |
| Total | $205,500 | $241,500 | |
Source: Sales Star Franchising USA, LLC, 2024 filing, page 18
SalesStar franchise fee
The franchise fee is $125,000. You pay it when you sign the franchise agreement.
Source: Sales Star Franchising USA, LLC, 2024 filing, page 11
Royalty and ongoing fees
| Royalty | 10% of monthly gross revenue, plus a national marketing fund fee of the greater of $1,500 a month or 5% of gross revenue. |
|---|---|
| Brand or marketing fund | 5% of monthly gross revenue or $1500 a month, whichever is more, paid with the royalty. |
| System Management Software (SMS) User Fee | A maximum of $4,800 per year, per user |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Sales Star Franchising USA, LLC, 2024 filing, page 13
Other fees as filed, from page 13. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures SalesStar publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Sales Star Franchising USA, LLC, 2024 filing, page 47
How SalesStar compares
Of the 324 business services franchises on this site, SalesStar is the 283rd cheapest to open and the 235th largest by number of locations.
| Figure | SalesStar | Typical business services brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $206K | $77K | $222K |
| Cost to open, high end | $242K | $136K | $477K |
| Franchise fee | $125K | $45K | $40K |
| Royalty | 10% | 7% | 6% |
| US locations | 4 | 32 | 21 |
| Shares earnings figures | Yes | 187 of 324 | 2,147 of 3,352 |
Typical is the median across the 324 brands in business services franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 0 (0) | 1 | 0 | 0 |
| 2022 | 0 (0) | 3 | 0 | 0 |
| 2023 | 3 (+3) | 1 | +3 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: home-based franchises and franchise failure rates.
Source: Sales Star Franchising USA, LLC, 2024 filing, page 49
Where SalesStar locations are
At the end of 2023, SalesStar had locations in 4 states. The most are in Delaware, North Carolina and Ohio.
- Delaware1
- North Carolina1
- Ohio1
- Wisconsin1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Delaware | 0 | 1 | 1 |
| North Carolina | 1 | 0 | 1 |
| Ohio | 1 | 0 | 1 |
| Wisconsin | 1 | 0 | 1 |
Source: Sales Star Franchising USA, LLC, 2024 filing, page 50
Who owns SalesStar?
SalesStar franchises are sold by Sales Star Franchising USA, LLC.
From Sales Star Franchising USA, LLC’s 2024 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Sales Star Franchising USA, LLC, 2024 filing, litigation on page 11, bankruptcy on page 11
SalesStar filings
The figures on this page come from Sales Star Franchising USA, LLC’s 2024 filing, issued April 30, 2024, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | April 30, 2024 | NASAA depository | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
